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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
If you ask for customer reviews, you’re likely to get some negative reviews along with positive ones.
Here’s the deal: getting negative reviews is part of selling products or running a business. Not everyone will be 100% satisfied with your product or service which isn’t necessarily a bad thing. In fact, a few bad reviews can actually be useful for your business.
Negative reviews give you an opportunity to interact with your customers and collect valuable feedback that can help you improve your products or services.
Plus, it's a great opportunity to showcase what superb support you provide.
Read about negative reviews, and why they're good
ln 2019 Brian Dean wrote over 326,649 words of content for his Backlinko blog.
That's nearly 1,000 words a day!
He also created a new course, dozens of social media posts, email newsletters, YouTube videos and more.
How does he do it?
This is a great tutorial on how he scales content and makes a plan for months ahead.
For busy store owners who don't have enough time for writing blog posts there are brilliant tips on increasing your output.
Read about scaling content creation
One of the most frequent questions I get in responding to email support for Shoptimizer is "How do I change this text..."
I find the simplest method is to use the fantastic Real Time Find and Replace plugin.
It seems like it's not as widely known about as it should be - but it's a terrifically useful tool.
If you're doing a lot of text string translations, Loco Translate is another great option.
Real Time Find and Replace
I missed this blog post when it came out at the start of the year but it's still just as relevant today.
It's an excellent case study on trust badges and how they can help increase conversions.
Consumer’s sensitivity around ensuring a site and transaction can be trusted has made the presence of trustmarks more important.
See the results and the % increase when using one
We have a number of regulars who have built businesses on dropshipping.
We wrote an extensive guide on the topic and even built a website to show how it can be done.
AliDropShip has released a useful step-by-step guide on how you can use Facebook ads to find your audience.
There are lots of clear screenshots included and they explain how to find buyers for their soft toy example.
Using Facebook to find an audience
Latest Shoptimizer updates
If you've been using our Shoptimizer WooCommerce theme, we pushed a nice update this week in version 2.1.2, squashing a couple of bugs. See everything on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus