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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
A new year is the perfect time to make some optimizations to your store for the better to increase conversions.
I'm a frequent visitor to the Baymard Institute site which has a wealth of information about what works and what doesn't, based upon real research.
Taking this key data, we put together a guide of 5 crucial areas where you can improve and optimize your eCommerce conversion rate in 2020.
Check out 5 proven conversion tips
Something we're planning a lot more of in 2020 is video content. We've seen how a video can gradually increase in views over time and lead to more traffic to our main site.
If you're running a store, think about making some video content this year. It doesn't need to be glossily produced. If you can feature a customer using your products, it can be a far more effective way to demonstrate your brand than a lengthy blog post.
Our most popular video is a tutorial on creating a WordPress and WooCommerce site from scratch with a whopping 20,000 views!
Check out CommerceGurus on YouTube
Brian Dean is back with a huge update for 2020 on optimizing your on-page SEO. His advice is extremely practical and he uses tonnes of examples and screenshots alongside each point he makes.
If you've been postponing work on your own site's SEO, now is a great time to implement some of these ideas and track improvements in rankings throughout the year.
Read the On-Page SEO Guide
WooCommerce released their latest update this week, version 3.9. They've bumped the minimum PHP requirements up to 7.0 but you should really have been running this anyway. The rest of the release notes are fairly minor in nature. I've tested it with Shoptimizer and everything works fine.
In any case, if you're updating a live store, be sure and read our WooCommerce update guide. Following these steps allow for far more peace of mind in case something goes wrong.
See the 3.9 release notes
I came across this great looking illustration set this week, Open Doodles and just love their style. They'd be a great fit for a landing page and come with a generator which allows you to change the primary colors to match your brand.
The images are available in SVG and PNG formats and are completely free for personal and commercial use.
See the Open Doodles
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus