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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
eCommerce brands lose upwards of $18 billion in sales revenue per year because of cart abandonment.
By improving your online store’s shipping policy, you can set the right expectations and minimize cart abandonment due to high shipping rates.
So make your shipping policy easy to find. Include a link to it in your footer. According to Baymard’s research, 20% of eCommerce stores fail to do this basic step.
In this post, we’ll take a closer look at how you can create a better eCommerce shipping policy and go over some of the best shopping policy examples to take inspiration from.
Discover 8 of the Best eCommerce Shipping Policy Examples
Shoptimizer's latest update comes with a particularly interesting new option - the ability to use custom fonts in the theme.
This creates a whole host of new creative options to make a Shoptimizer store even more unique and beautiful.
Fontshare has some wonderful examples of pairing open source fonts, all of which are free to download and use.
Some great fonts in that library include Satoshi, General Sans, Clash Display (only for headings), and Switzer.
Learn how to use Custom Fonts within Shoptimizer
Elementor and Elementor Pro 3.10 include several updates which are worth reviewing if you use either plugin on your site.
Elementor 3.10 added the option to control whether or not to enable Google Fonts on pages built with Elementor.
This is important as GDPR and other privacy laws in different countries may expose website owners to regulation violations, and this includes loading fonts directly from Google's servers.
Websites that prefer disabling Google Fonts will display only seven system fonts in the Elementor Editor.
Most themes (including Shoptimizer) will revert to using fonts loaded within the customizer.
These fonts, despite being Google fonts, are first downloaded and run from your own domain. This has two major benefits. They load much faster. And they avoid GDPR issues.
Learn about the Elementor 3.10 Update
This update, which began rolling out on December 5, 2022, is a major update to the company's Helpful Content System.
It is designed to promote content on Google that is deemed helpful and not written solely for SEO purposes.
It also appears to be having a significant impact on SEO. Many sites have experienced increases or decreases in traffic that seem to coincide with the rollout of the update.
It is therefore important for website owners to understand the update and its impact on their sites, as well as strategies for recovering from any negative effects.
Learn about Google's Helpful Content Update
Colm spotted an interesting "coming soon" product called Trackstar, an eCommerce Monitoring Platform.
With so many systems in place to handle orders, advertising, email marketing, subscriptions, discounts, customer service, and inventory – it is overwhelming for even the most experienced operators to manage the tool sprawl.
This makes it very difficult to catch the issues and bugs that constantly appear within the ecommerce stack (e.g., broken landing pages, leaked discount codes, misconfigured accounts, broken checkout flows, and dozens more).
I really liked from the screenshots the estimations of lost (and saved) revenue due to an issue picked up from the system.
It's worth keeping an eye on Trackstar as it launches later in 2023.
Check out Trackstar - an eCommerce Monitoring Platform
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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