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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Adding popups to your eCommerce store is a proven and effective way to generate more sales, build a mailing list, and increase conversions for many of the other goals you might have.
However, simply enabling popups at your store is unlikely to yield positive results.
Instead, you need a plan for your popups. Considering their design, such as what colors to use, what content to display, and many other factors, is essential if you want popups to benefit your business.
In this guide on our own CommerceGurus Blog, Joe looks at eCommerce popup design best practices, and provides actionable tips to get the most from popups on your eCommerce store.
Learn about Popup Design Best Practices
The overall Core Web Vitals passing rate across all WordPress sites has improved from 28.31% to 36.44% (+8.13%) on mobile devices and from 32.55% to 40.80% (+8.25%) on desktop devices.
While at first glance ~8% may not sound like much, it is a quite substantial boost to the passing rates, particularly when considering their base values. Relatively speaking, the new passing rate is ~29% higher than the old one on mobile and ~25% higher on desktop.
These improvements led to a visible increase of CWV passing rates even for the entire web. The performance team is currently discussing additional findings to define the focus for 2024 and is looking for further proposals and contributors for next year.
Read about WordPress Performance in 2023
SEO in 2024 is going to be wildly different to anything that has been seen before.
Matt Diggity looks at his top 5 predictions on how SEO is going to change, and most importantly what you can do to prepare for these changes.
This short 13-minute video is a must-watch for website owners planning their SEO strategy for the coming year.
Watch Matt's SEO 2024 Predictions
Baymard has rounded up their 10 most popular UX research articles in 2023. These are full of interesting tips and suggestions based upon real research from top eCommerce brands.
Key articles to read include:
You can get all the data and excellent recommendations for your own store without any cost!
Discover Baymard's 10 Most Popular Articles in 2023
2023 was a huge year for CSS and Google's Developer blog has rounded up the most interesting new selectors now widely available.
Now, every modern browser supports container queries, subgrid, the :has() selector, and a whole plethora of new color spaces and functions.
An especially nice progressive enhancement is the text-wrap property. This enables typographic layout adjustment, composed in the browser with no additional scripting required. Say goodbye to awkward line lengths and hello to more predictable typography!
Discover new CSS options that appeared in 2023
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus