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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
You're just a few bucks shy of free shipping, do you keep shopping or bail on the cart? This was a CRO test undertaken by Harry Molyneux for DTC Pages, examining the psychological impact of lowering the free shipping threshold.
Molyneux tested dropping a client's free shipping threshold from $100 to $90. While this 10% reduction might seem insignificant, the results proved otherwise. The strategic adjustment yielded:
- +2.98% conversion
- 204 extra transactions
- $19,987 extra monthly revenue
What made this adjustment particularly effective was the client's product lineup.
Their most popular item was priced at $94, leaving most shoppers just $6 short of the original $100 free shipping threshold. By lowering the threshold to $90, these customers no longer faced the dilemma of adding more items or paying for shipping.
The test demonstrates how small, data-driven changes to shipping policies can significantly impact consumer behavior and bottom-line results.
Check out the Free Shipping Threshold Reduction Results
Shopify users, we want to hear from you!
We're looking for Shopify merchants and agencies to test our new Shopify apps and provide valuable feedback. In exchange for your insights, you'll receive a free lifetime license.
Submit your interest
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Our guide to the best Shopify apps highlights a curated list of tools to help eCommerce businesses grow faster and more efficiently.
Originally written by Colm and updated for 2025 by Joe, the article focuses on apps that boost key areas like dropshipping, SEO, marketing, customer engagement, and store management.
It includes our first ever app for Shopify, a lightweight and accessible size charts solution called CommerceGurus Size Guides.
It also features solutions such as Oberlo for product sourcing, Privy for email capture, Plug in SEO for optimizing site performance, and Kit for managing social media ads.
The list also includes tools for increasing conversions, recovering abandoned carts, and building loyalty programs, giving store owners a well-rounded toolkit for success.
Discover the Best Shopify Apps in 2025
Kinsta has introduced Kinsta Automatic Updates, a premium add-on (for $3 a month) designed to streamline the management of WordPress plugins and themes.
This feature automates updates while ensuring site stability through visual regression testing and rollback protection.
The add-on employs visual regression testing by comparing before-and-after screenshots of site pages to detect any discrepancies.
If an issue is identified, the system rolls back the update.
Users can manage all plugin and theme updates through the dashboard, which also provides alerts for outdated or vulnerable plugins and themes.
Learn more about Kinsta Automatic Updates
Product seeding forms the cornerstone of successful influencer marketing, where brands provide products without explicit promotion requirements.
This perspective shift enabled two brothers in the US to sell $100 million worth of silicone rings in just four years using influencer marketing not merely as a traffic source but as the foundation of their entire growth strategy.
This prioritized authentic engagement through memorable unboxing experiences, incorporating personalized elements that encourage natural product sharing.
I thought this was a really interesting approach on getting lift-off with a new brand.
Watch How Seeding 1,000 Products Generated $100M in Sales
Landing Gallery's Product Page Design Inspiration & Examples showcases a curated collection of product page designs from various industries.
It features creating layouts, typography, and visual elements to help designers and developers create high-converting product pages.
Check out the Landing Gallery Product Pages Collection
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message.
You can also take a look at our entire back catalog of newsletters.
Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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