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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
This article from Vervaunt outlines strategies for repositioning brands that are overly reliant on discounting.
While discounting can boost short-term sales, it often harms long-term profitability and weakens customer loyalty.
Over time, shoppers become conditioned to wait for sales, which leads to reduced revenue during full-price periods and undermines the brand’s ability to grow sustainably.
Although a shift away from discount-led tactics takes time, it enables brands to increase profitability, improve customer retention, and build stronger, longer-lasting customer relationships.
How a Brand can Reposition from Sale Affiliated to Full Price
WooCommerce doesn’t offer per-product checkout fees out of the box but this snippet from Business Bloomer adds that capability by letting you toggle a surcharge (like tariffs, environmental fees, or packaging costs) directly on each product or variation in the admin backend.
When enabled, the fee is applied as a percentage of the product’s pre-tax price during checkout and displayed as a separate line item.
This is ideal for any WooCommerce store dealing with things like:
- Imported goods requiring tariffs
- Recycling or eco fees
- Special handling or packaging costs
This code snippet empowers store owners to handle surcharges precisely, enhancing pricing transparency, compliance, and user trust without resorting to expensive plugins.
Learn How to Apply Per-Product Checkout Fees
Despite headlines declaring the company blog obsolete, MKT1 agrees it isn’t dead… but it is evolving.
In the podcast, they trace the history of business blogs, from SEO engines in the 2010s to platforms disrupted by Substack, LinkedIn, and AI bots.
Now, with large language models changing how users discover information, the question isn’t "where should we publish?" but "how do we make our content get seen and stand out?".
They advise focusing on distribution-first content that serves real audiences - whether on your blog, a resource hub, or a Substack—rather than chasing SEO or AI-traffic alone.
Long-form pieces still matter, but only if they showcase unique POVs, deep expertise, or exclusive data.
And while “nomadic” content e.g. LinkedIn posts can extend reach, brands shouldn’t lose control over their core domain.
Listen to How Company Blogs are Evolving
Accessibility isn’t just a moral imperative - it’s a strategic business decision. Around 1.3 billion people worldwide have disabilities, about one in six, making it a massive market opportunity.
Addressing accessibility improves customer reach, loyalty, and brand reputation. For eCommerce brands, making product listings and checkout flows accessible from the start can unlock new revenue, reduce cart abandonment, and enhance user trust.
This important article from Stephanie Walter breaks down how people in any role, from designers and developers to content and QA, can champion accessibility through audits, user testing, inclusive personas, and bite‑sized improvements like fixing contrast, alt text, or keyboard navigation.
Discover How to Convince People to Invest in Accessibility
Isocons is a curated collection of free, customizable isometric icons designed to enhance UI projects, presentations, and website visuals.
Since there's a large library, it's easy to maintain a cohesive style across site banners, guide visuals, and promotional assets.
The icons also offer more visual depth than flat alternatives, making them ideal for illustrating concepts in a clear, engaging way.
Check out Isocons Icons
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Colm and Simon from CommerceGurus
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