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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Would you like to offer discounts at your WooCommerce store?
If so, our latest review will introduce you to a new plugin from Studio Wombat built specifically for that purpose.
It was created to give you more control over running discounts at your eCommerce store. Regardless of what type of discounts you want to create, there’s a high chance this extension has the necessary functionality.
Some of its key features include the ability to create volume, bulk, and quantity discounts; offer discounts that provide free products or samples; and set up dynamic discounts based on cart contents, total spend, and more.
Maarten and the Studio Wombat team have a justified reputation for creating top-class, performant WooCommerce plugins and this is another superb product from them.
Read our WooCommerce Discounts Plugin Review
This is a brilliant video from Oddit where they look at the menu and navigation elements of certain eCommerce stores and explain how they would improve them.
It's all about simplifying what is displayed to the customer with the primary focus on conversions.
Both Shaun and Taylor make some excellent suggestions throughout the video. If your store only has a couple of products, there is no need to display 'Home', 'Shop', 'About' or even a search in this space. Use it wisely to direct users straight to your product pages.
If you sell coffee, and have a lot of SKUs, why not introduce a more visible call to action such as 'Take a Quiz'? That way you can help surface the exact coffee for a particular customer's flavor profile.
There is lots to learn from in this video for anyone building eCommerce stores for clients.
Watch Oddit Review and Improve eCommerce Store Menus
Attaching extra fees can increase revenue without raising base product prices. It allows businesses to generate extra income to offset rising operational costs, such as shipping or handling.
Transparency with customers about additional fees is essential. Explaining why and how fees are applied maintains trust and satisfaction. Misunderstandings can harm relationships and potentially damage business reputation.
However, getting started can be challenging for WooCommerce store owners. Knowing the types of fees, when to add them, and how to convey them to customers can be complex.
Ine from Studio Wombat explains how and when to apply additional fees, as well as looking at which type of additional fee is most suited to the situation.
Discover How to Apply Extra Fees in WooCommerce
Color contrast is one of the areas where website creators can have a significant impact on accessibility. While accessibility is much more than that, a series of measurable variables make color contrast one of the perhaps easier aspects to address.
The accessibility guidelines propose their approach by comparing the perceived luminance of two colors. The result is measured in what is called contrast ratios.
The WCAG guidelines, while comprehensive, may make approaching color contrast seem daunting. That’s why in this article, Javier Cuello provides several examples and visuals to help you better understand how accessible color contrast works in UI design.
Learn about color contrast and build more accessible websites
What Font Is allows you to find a specific font missing from the sources sent by a client or just because you see a nice font and want to know what font is this.
Upload an image, and an AI-powered font finder will match it with over 990k+ fonts, including both commercial and free options.
Check out What Font Is
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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