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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Nearly every store has an About Us page. However, they’re often overlooked, containing only the most basic information presented in an unexciting way.
Your About Us page can play a key role in differentiating yourself from the competition -- something that’s vital for all eCommerce stores.
Giving your customers something to connect with can help them choose you over the competition, whether that’s them agreeing with your founding principles, approving of your sustainability efforts, or resonating with something else you can share on your About Us page.
In this guide, you’ll find a collection of stylish and effective examples that can inspire you to give your About Us page the attention it deserves.
Discover 12 Inspiring "About Us" Examples from eCommerce Stores
A key consideration at the early stages of translating your store is resource: is resource available to facilitate manually translating and reviewing content with a native speaker?
Failing this, considering the brand's tone of voice and understanding if it is beneficial or damaging to the brand to launch with machine-translations is absolutely key.
For premium brands especially, Vervaunt's recommendation would be to opt for leveraging a native speaker that can provide translation resources to ensure quality is upheld across all areas of the site.
In this article they also look at translation solutions which include one of our favorites, Weglot.
Read about When and How to Localize Languages
Beau Lebens, Head of Engineering for Woo has published an interesting roadmap for WooCommerce in 2024.
He covers major updates to core WooCommerce, including REST API, extensibility, Blocks, accessibility, product editing, and store customization, as well as improvements to onboarding, analytics, and the checkout experience.
Woo has ambitious goals to see a 25% improvement in block-based checkout conversion compared to the older shortcode version by the end of the year.
Take a Look at WooCommerce's 2024 Roadmap
WooCommerce allows you to schedule the product sale price – you can define a start date and an end date, so that you can run your promotion automatically.
However, for some reason, this information is only visible to the admin. This handy snippet from Business Bloomer allows you to show the "sale price end date" to your customers as well.
Learn How to Display the Sale Price End Date
One of the most common SEO problems on WordPress sites is that people add too many tags to posts.
The WordPress interface makes it incredibly easy to do so, and with every tag you add, you add another URL to your site for search engines to crawl and index.
Joost de Valk researched a small sample of WordPress sites and discovered that about two thirds of the websites contained overlapping tags, multiple tags linking to the same content while also generating thin content pages, which are webpages with little value.
This plugin minimizes that effect by setting a minimum number of posts needed for a tag to be “live” on your site.
Check out the Fewer Tags Plugin
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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