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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
If you’re looking for fresh ways to improve your online store, our latest guide rounds up 14 innovative features from successful footwear eCommerce brands.
From New Balance’s event-driven product collections to Allbirds’ styling advice and Vivobarefoot’s interactive fit tools, these examples show how leading stores go beyond basic product pages to create engaging customer experiences.
Even if you’re not in the footwear space, you’ll find plenty of inspiration to adapt, whether it’s adding shoppable UGC galleries, publishing buyer guides, promoting causes your brand supports, or building community-driven content.
These proven strategies can help you increase customer loyalty, drive repeat visits, and boost sales.
Discover 14 eCommerce Store Features Inspired by Top Footwear Brands
🎉 New Shopify App: Shoppable Video!
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Oddit has a nice example of how you can improve your product page structure to increase conversions.
By reducing the main featured image size, you can fit in thumbnails of other images in the gallery, making it more interesting and encouraging further discovery from visitors.
Putting the number of reviews above the product title (especially when there is a significant number) is an important trust factor.
Adding larger variation thumbnails and getting the 'Add to cart' button further up the screen are both vital also.
A simple trust line "Free shipping on orders over $45", gives that extra bit of encouragement to a shopper who is on the fence about purchasing.
Take a Look at Oddit's Before/After Product Page
This elegant snippet from Business Bloomer enhances the WordPress admin interface by adding a “Generate Cart Link” button directly to the admin bar when viewing the legacy WooCommerce Cart page.
With a single click, administrators or shop managers can instantly create a shareable URL that preserves the current cart’s products, quantities, and even any applied coupons, and then automatically copy that link to their clipboard.
It’s a nice shortcut for anyone accustomed to crafting these URLs manually, offering a neat productivity boost with just a few lines of PHP and JS integrated into your WooCommerce setup.
Learn How to Create a "Share Cart" Link Generator
This interesting article explains how creating focused data-driven content (especially precise statistical posts) can draw in high-quality organic backlinks from major publications.
Journalists often pull statistics directly via a quick search; by crafting content that answers very specific questions rather than dealing with vague broad topics you position your content as a go-to source.
To replicate this approach, the article recommends conducting your own study or curating existing data, then writing an article optimized around a clear, focused metric that journalists can quote easily.
This method streams content directly into the backlink ecosystem, effortlessly generating authoritative citations, without the need for expensive or outreach-heavy link-building tactics.
See How to Publish Statistics and Attract Links Naturally
Mike Smith has posted a link to a Figma file with "Actually Good Google Fonts" categorized by Vibe.
So you can see Sans Serifs, Serifs, Display Fonts, Humanist Typefaces, Handwritten Fonts and lots more, all hand-picked by him.
It was also quite cool to see lots of other Figma users exploring the artboard at the same time as I was.
Check out some "Actually Good" Google Fonts
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Have a great week and best of luck with your projects!
Simon and Colm from CommerceGurus
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