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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Every eCommerce store needs good copy. On the homepage to set out what you sell, but even more importantly on the product details pages. You're fighting with a customer's likelihood of skimming through the page - and the need to accurately and succinctly explain the benefits of the item you're selling.
Writing good copy is a way of communicating effectively with your customer and building brand loyalty.
Brian Krogsgard and Cory Miller discuss best practices in this free 50-odd minute video as well as share tips to help you write copy that increases conversions.
Check out the webinar on writing good eCommerce copy
We're big fans of Jilt at CommerceGurus. We use it to automate many of our emails and for cart recovery.
They wrote a very interesting post about the recent Black Friday/Cyber Monday sales.
- Americans spent $9 billion online on Black Friday and $10.8 billion on Cyber Monday—both all-time highs.
- Mobile shopping was flat - perhaps due to more people being stuck at home.
- The biggest players in the eCommerce world saw larger increases in sales on BFCM than smaller retailers.
- “Boring” shopping is now a significant part of BFCM
Read more about Black Friday 2020
There was an important update made by the Yoast SEO plugin last week - true integration with the Elementor page builder.
The Yoast SEO tools are in the new Elementor sidebar, available on the left-hand side of your screen. Yoast SEO analysis works in all fields and in every type of content.
The eye icons, used to mark specific pieces of text inside the fields, is the only feature which Yoast have not integrated yet.
The 2 minute video which shows how Yoast and Elementor work together is a quick way to get acquianted with this new feature.
For an alternative to Yoast take a look at our blog post on WooCommerce SEO which focuses on the excellent Rank Math SEO plugin.
Learn about Yoast integration with Elementor
MailPoet is an extremely popular email newsletter plugin for WordPress so I was surprised this week to see that it was acquired by WooCommerce.
In many ways it makes sense. Email marketing is essential for anyone running an eCommerce site and it's something WooCommerce lacks "out of the box".
With MailPoet you can automatically give first-time customers a warm welcome, or use purchase data to send tailored email marketing messages based on either the specific product purchased or the product’s category.
I'll be interested to see what WooCommerce does with MailPoet in the coming months and years.
Read about MailPoet and WooCommerce
Even though more and more people get access to the internet every day, not all of them have fast gigabit connections or unlimited data. Using the media query prefers-reduced-data we can keep our sites accessible to everyone.
This media query is part of a set of upcoming media queries designed specifically to support different user preferences and their environments.
So, although no browser supports this yet, it is coming and looks like a useful tool to build faster loading eCommerce sites.
Swapping out high-res images for lower quality but faster versions for users on slow connections is a positive step and is something browsers should have supported long ago.
Learn about the prefers-reduced-data media query
Etsy ran an interesting experiment on their product pages by trying to clarify the shipping process.
In this A/B test we can see that the control version displayed a simple delivery range with text. Whereas the variation displayed a linear shipping timeline with 3 steps - possibly creating a stronger sense of urgency.
It was interesting that they went with the version with more steps.
See the implemented design pattern
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus