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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, back after the 2025 New Year celebrations with a handpicked weekly roundup of eCommerce articles.
Baymard's latest article focuses on making your online shopping experience clear and enjoyable, especially during big sales events.
The first tip is to make discounts super easy to spot — show both the original price and the sale price along with the percentage off so shoppers instantly see the deal.
Our Shoptimizer WooCommerce theme of course offers this by default, out of the box!
As for those attention-grabbing promo banners? Keep them noticeable but not overwhelming; they should guide users, not distract them. Highlighting "Best Sellers" or "Most Popular" sections is also a great way to help shoppers quickly find popular products.
Another tip is to fine-tune your search and filter tools for sale events. Make it simple for users to narrow down deals by price range or categories.
The goal is always to help people discover their favorite bargains without frustration. A clean, intuitive layout with clear promotions makes shopping more fun and helps build trust and loyalty.
Discover 10 UX Best Practices for eCommerce Promotions
The gallery is one of the most influential elements on a product page, playing a crucial role in engaging visitors who may not scroll through the entire page.
Without scrolling, they might miss essential details like reviews, ratings, unique selling points, and current promotions.
One of the best implementations I have seen is visible on the Solawave Product Page.
This product page maximizes the impact of its image gallery by including all these key elements.
It includes a mix of lifestyle images and educational infographics to highlight social proof, product features, and promotions, ensuring visitors engage with the most important content at a glance.
Take a Look at Solawave's Excellent Image Gallery
WooCommerce 9.6, set for release on January 20, 2025, includes some important updates to enhance usability and security.
Among the most notable changes is the refreshed product editor, which features a modernized interface while maintaining compatibility with existing workflows and third-party extensions.
A significant improvement for payment processes is the introduction of a react-based payments settings interface marking the first phase of WooCommerce's payments modernization initiative.
Security enhancements in this release include a configurable rate-limiting system for the Store API and Checkout block, designed to mitigate risks such as card testing and denial-of-service attacks.
Find out more about WooCommerce 9.6
I Asked 12 SEOs To Share Their Favorite SEO Books
I find physical books an enjoyable way to digest information and it's important to turn away from a screen. This Ahrefs article compiles SEO book recommendations from 12 top industry experts.
The suggestions cover a wide range of SEO topics, from foundational strategies to specialized areas like technical SEO, content marketing, and brand optimization.
The list includes interesting titles such as The Art of SEO and Product-Led SEO, offering practical insights to enhance SEO knowledge and skills.
Discover 12 Top SEO Books
The excellent 4-minute video from Fireship discusses updates and new features in CSS.
A new 'aligned content' property eliminates the complexities of using flexbox or grid for centering elements, simplifying layouts.
The starting style rule enables developers to define initial styles for elements that are hidden by display none, thereby improving the animation experience when elements are displayed.
Watch 7 New CSS Features You Don't Know About
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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