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This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
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This guide tackles the what, why and how of optimizing your subscription pages for more conversions, less abandonment and a better UX.
One element plays a significant role in capturing and retaining customers: the subscription page.
A subscription page is the gateway to a customer’s ongoing relationship with your business. It’s where potential subscribers evaluate the value proposition, make a purchase decision, and join your audience. Thus, the importance of a well-designed and optimized subscription page cannot be overstated.
In this article from thegood, they explore subscription pages, explain why they deserve optimization, teach you how to make your own, and share their favorite examples for inspiration.
Discover what makes a successful subscription page
Baymard has undertaken some interesting research regarding displaying swatches for variable products on mobiles.
This is particularly relevant to us as it is something we considered when building the product swatches module in CommerceKit, part of our Shoptimizer WooCommerce theme.
The research reveals that these color variations should be implemented as swatches in list items — rather than text.
Separately, products with variations should be combined into one list item, rather than scattered across multiple list items, in the product list and search results.
Testing with real users showed that showing only a limited number of swatches is disruptive and confusing.
Take a closer look at Baymard's research on displaying swatches on mobile screens
A Book Apart has released an online version of the excellent "JavaScript for Web Designers" by Mat Marquis for free.
Lara Hogan's review is a good summary of what you get:
This book’s not just good at teaching you about JavaScript; its superpower is how effectively it’ll calm your fears. I walked away from the book feeling unafraid: I can finally approach and use JavaScript without getting anxious about typing in my console. No matter your background—designer, developer, new to the game, or just new to JavaScript—you’ll find that JavaScript for Web Designers is accessible, empathetic, and fun to read.
If you are a designer or developer who would like to improve your JS knowledge, this is a great read.
Take a closer look at JavaScript for Web Designers
A task which we have probably all had to do at some point is to clone and move a WordPress site from one server to another.
I've lately come across Blogvault's free Migrate Guru plugin and it works extremely well.
The website transfer or migration process works on their servers, so it doesn’t crash your site. This allows you to move or clone sites as large as 200 GB in a breeze as large site migrations usually fail because of live-site server import limits.
It has been tested with pretty much every major web host and no storage space is required. After the migration is complete, the copy is erased.
Discover the Free Migrate Guru Plugin
I've featured this showcase a few months ago but it is worth highlighting again.
Built by Nilan Saha, it has been continuously updated with interesting new landing page examples, including many eCommerce related ones. It is great for inspiration if you are creating your own.
Take a look at landings.dev
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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