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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
With default WooCommerce, you’re limited in the ways you can speed up your store’s checkout flow and optimize it for conversions.
This is why it can be a good idea to use a separate checkout plugin such as CheckoutWC to create a customized, better-looking, conversion-optimized checkout experience.
We’ll take a closer look at the CheckoutWC plugin and explain how it can help you design a fast checkout flow on your WooCommerce site, which looks and behaves a lot like Shopify.
Discover the CheckoutWC plugin for WooCommerce
WordPress 6.1, entitled "Misha", was released this week.
Each WordPress update brings improvements to the block editor (Gutenberg), and this release includes useful controls such as:
- Dimensions in more blocks. This includes lists, columns, paragraphs, table, etc. Users will have more control over setting margins and padding, and over the design and layout of pages in general.
- Border options. Users will be able to add borders to more blocks, as well as to separately adjust the top, right, left, and bottom borders.
There's also a new default theme, Twenty twenty-three which includes 10 community-contributed style variations.
As the block editor continues to improve I expect you'll begin to see more sites slowly shift from page builders (like Elementor) to using the native block editor, particularly for relatively simple designs.
Read more about WordPress 6.1
Your "above the fold" (ATF) section is the part of your site that's immediately visible before scrolling.
It starts a narrative. It provides visitors with the specificity, magic, and clarity to take the next action in your funnel.
More importantly, it's your first impression. That warrants a lot of your attention.
This excellent article from Julian Shapiro introduces a framework on how to improve how to rewrite and redesign your above-the-fold to increase conversion and make your brand stand out from your competitors.
Learn How to Improve your Above the Fold
Shawn O’Neill, the founder of SpeedSense, helps brands earn more online by increasing website performance.
He does this through auditing and analysis, team coaching, and one-on-one training to make teams self-sufficient in keeping their website running as fast as possible.
This fascinating article discusses Shawn's journey and shows what you can achieve by orienting a web agency towards an important niche such as performance.
Read about creating a Consultancy focused on Speed
This interesting snippet automatically creates a coupon code when an order is placed.
Specifically, this code creates a coupon code based on the customer’s name and the discount amount. For example, a discount code called DAVID10 could be automatically generated which gives users 10% off.
You could effectively implement your own referral scheme by creating a tailored coupon code based on the customer’s name.
Take a look at an Automatic Coupon Code Snippet
Randoma11y produces random and accessible color combinations.
For accessibility purposes, aim for a 4.5:1 ratio between the foreground color (e.g. text, links, etc.) and the background color.
This ratio ensures people with moderately low vision can tell the colors apart and see your content.
Check out Randoma11y
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus