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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
This is an excellent list of 50+ eCommerce a/b testing ideas you can think about implementing on your own store. They include:
- Include key information in the site footer
- Pause (or remove) homepage image carousels. I've written about this topic previously.
- Include hover effects for product thumbnails. (You can do this in Shoptimizer)
- Provide back-in-stock inventory signup options (CommerceKit's Waitlist module is very good for this)
- Test product videos and 360° videos. See how to add these.
Discover 50+ Innovative eCommerce Testing Ideas
No matter the size of your store, you may find yourself needing to import and export products and orders.
This useful post by WooCommerce themselves outlines various methodologies on how to do this.
You can use the built-in product import/export tool, which includes the ability to bulk import a few different types of products.
Another option is the Import Export Suite for WooCommerce plugin. You can import, export, migrate, and update all your WooCommerce data in bulk using either a CSV or XML file.
Learn how to Import and Export Products and Orders
One year ago, WordPress 5.8 introduced support for WebP, allowing users to upload and use WebP images in their content.
WebP images are about 25% smaller than PNG and JPG formats, and with lossy compression you don't lose any quality.
There were however some concerns felt in the WordPress community about enabling WebP images by default.
The new proposal for WebP by default will only affect new images uploaded after its inclusion in core. It would not automatically generate WebP images for existing uploads.
Read more about the WebP plans for WordPress
I came across an interesting customer support platform recently called ThriveDesk which includes WooCommerce integration.
So you can view your customer’s order history just in front of your inbox conversation page
ThriveDesk makes it straightforward for your team to manage customer support emails through a single shared inbox.
The price starts at $12 per month per user which is pretty reasonable and comes with a 14 day free trial.
Take a closer look at ThriveDesk
Legible News periodically runs Google PageSpeed Insight audits on news websites to rank which one is the fastest.
It creates a simple report for each news site and lists how it scores under major criteria such as:
- Total blocking time
- Cumulative Layout Shift
- First Contentful Paint
Apart from their own, rather simple site, the highest ranked is USA Today with a score of 95/100 - which is excellent for a site in this niche.
The lowest ranked, CNN, scores just 17/100.
Discover the Fastest News Websites
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus