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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
This week Maria looks at upsell plugins for WooCommerce.
Highlighting upsells at key parts of the checkout journey are a great way to increase the average order value, and provide more visibility for your products.
We look at the 7 best upsell plugins we've come across, including our own Order Bump module in the CommerceKit plugin. We'll explain how to set up each one with plenty of screenshots and guidance.
Discover the best WooCommerce Upsell Plugins
Baymard's usability research always makes for an interesting read, and their latest on Checkout UX is no exception.
It seems almost unbearable that 69% of users — after having added items to their cart — then choose to abandon their purchase.
Baymard have found that checkout design and flow to frequently be the sole cause for users abandoning their cart.
There are lots of examples and advice to digest in this article, and it finishes with 18 suggestions on how eCommerce sites can improve this crucial step.
Explore Baymard's Research on the State of Checkout UX
Kinsta's blog has an excellent tutorial this week on how you can improve MySQL performance on your server.
Ultimately, that can lead to shorter loading times and an overall snappier website. If you maintain your database correctly, it should continue to offer high performance even as it grows in size.
The guide covers:
- Keeping your version of MySQL up to date.
- Checking your database for orphaned tables.
- Determining which data MySQL is autoloading.
- Cleaning up revisions, drafts, trashed posts, and comments.
If you're running WooCommerce, or indeed any large WordPress site, this guide contains a lot of valuable information.
Read about Tuning up your MySQL Performance
Black Friday is rapidly approaching, falling on November 26th this year. If your store is planning a special offer for the occasion, time is running out to get a plan ready.
WooCommerce have published a nice guide with 12 useful tips you should be following. These include:
- Create one or multiple offers
- Use coupon codes
- Send more emails as the days get closer
- Create a surprise bonus
- Create Black Friday / Cyber Monday abandoned cart emails
Check out WooCommerce Black Friday Tips
Google's web.dev platform has launched an excellent (and free) course on understanding and building forms.
Over a series of modules, you'll learn how an HTML form works and how to use them effectively in your projects.
If you're a developer, whether starting off, or experienced, it's a great way to expand your knowledge on one of the most fundamental areas of the web.
Learn about building forms with this free course
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus