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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Rich snippets help you improve your click-through rate by increasing visibility in SERPs. In other words, they make your search results stand out among other results on the same page.
In addition, rich snippets help you establish trust with site visitors and give them a “sneak preview” of what they can expect to get before they actually land on your website.
They're extremely useful.
But sometimes you'll get email alerts from Google to say that you have errors in your rich snippet data.
In our latest article Maria delves into some of the common errors people experience and how to solve them.
Learn about Rich Snippets
By identifying competitors’ strengths and weaknesses, for your business or a client, you’ll gain significant insight into what is working within your industry.
In turn, this will steer your SEO strategy in the right direction.
In this guide, Sam Underwood breaks down the key elements you need to include in your SEO competitor analysis, including why to do them and how.
It's a very interesting read.
Check out the guide to SEO Competitor Analysis
Product pages remain one of the most important parts of any ecommerce website.
It’s usually on the product page that the customer makes the decision to buy something (or not), so it is vital that the page conveys as much information as possible, in a way that is clear, easy to understand, and visually pleasing.
Econsultancy has a great run through of 10 effective examples to learn from. And if you need more, I wrote a post a couple of months ago of 17 product page examples which I admired.
Take a look at 10 great product pages
I enjoyed this simple gallery of text (SMS) marketing examples. It's probably an under-utilized area of promotion and this showcase displays some great examples of what works.
See some really good texts
In the years since publishing the first edition, emotional design has gone from innovative to essential in designers’ toolkits.
Aarron Walter offers inspiring guidance for the principles of designing for humans, and addresses newer challenges that have emerged for web professionals tasked with reaching an ever-shifting audience.
This looks like an excellent short read for anyone who builds websites or eCommerce stores. The guides from A List Apart are all of a high standard.
It's an affordable $14 for the eBook, $24 for the paperback.
Discover Designing for Emotion
I'm a big fan of Tim Suolo and what he's built with ahrefs. I've recommended his video guide to business blogging to quite a few people as I think it's one of the best around. Organic SEO is a really good long-term approach for conversions rather than spending on Google ads and he explains exactly how to go about doing it extremely well.
He recently undertook a redesign of the ahref's homepage and in this video he explains what he learned from the experience.
Learn about the $33k homepage redesign
Latest Shoptimizer updates
If you've been using our Shoptimizer WooCommerce theme, we pushed a couple of small updates this week in version 2.1.8. See everything on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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