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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Product returns are a significant drain on eCommerce store profits.
Reports put the return rate for online shops between 25% and 40%, depending on what you’re selling. After holiday periods, the rate can reach as high as 50%.
Some returns are inevitable. A product might not be what the shopper was expecting, and buyer’s remorse can set in after an online shopping spree. However, many returns are preventable.
In fact, sizing is the main reason for the majority of eCommerce product returns. So if you can provide shoppers with better sizing information, you’ll be able to reduce your return rate.
Whether you use WooCommerce or Shopify, costly returns are a huge issue for many stores.
This guide covers how you can slash your Shopify store return rates by assisting shoppers in choosing the right size items.
Shopify Size Guide Apps: Your Key to Lower Return Rates
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This article from Baymard outlines five essential ways eCommerce stores can better communicate their sustainability efforts.
It emphasizes the importance of having a dedicated sustainability or “About” page to share a brand’s values and initiatives.
Product pages should highlight eco-friendly attributes like recyclable packaging or organic materials to support informed purchasing.
Including a Q&A section that addresses user questions about sustainability can further build trust and transparency.
Finally, offering environmentally friendly shipping options at checkout such as carbon-neutral delivery gives customers more control over their impact.
Discover the 5 Best Practices for Communicating Sustainability
This excellent guide from DebugBear looks at improving website performance and presents 12 actionable techniques aimed at making sites load faster and feel smoother.
It starts by stressing how performance impacts SEO, user engagement, and conversion rates.
The guide covers fundamentals like reducing server response times, minimizing render-blocking JavaScript and CSS, optimizing images, and deferring non-critical resources.
It also recommends using modern formats like WebP for images and compressing assets to shrink file sizes.
Users are encouraged to monitor Core Web Vitals, especially Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) using tools such as PageSpeed Insights and WebPageTest.
See How to Improve Website Performance in 2025
In this article, Sara Soueidan emphasizes the importance of ARIA live regions in enhancing web accessibility for screen reader users.
Screen readers linearize web content, presenting it one element at a time, which can pose challenges when content updates dynamically without a full page reload.
For instance status messages indicating actions such as "email sent" might not be announced to screen reader users unless properly implemented.
Proper implementation of ARIA live regions ensures that dynamic content changes are communicated effectively, thereby improving the overall accessibility and user experience of web applications.
Learn about Accessible Notifications with ARIA Live Regions
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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