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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Baymard has written another excellent case-study, this time on Mobile UX in eCommerce.
It's well worth reading the entire piece as they're full of valuable insights and real-world examples of stores doing things correctly (and some who do things wrong).
Although their benchmark has revealed that no sites have a completely broken Mobile UX, it’s clear that there’s much room for improvement, as 52% of sites perform mediocre or worse, while no sites have a “state of the art” Mobile experience.
Read the 18 steps to improving Mobile UX
Brian Dean of Backlinko fame has launched a new free SEO course on Semrush.
It is made up of 28 lessons spread out over 4 hours so it should be possible to complete it entirely over a weekend. It includes:
- His 3-step plan for higher search engine rankings
- New link building strategies that are working great right now
- How to create content engineered to rank #1 in Google
Check out Brian Dean's new free SEO course
Amazon has been experimenting with different formatting of product choice selections. Think of books being customized as hardcover, audio or paperback. Think of product quantities and colors.
GoodUI has been observing Amazon run a sequence of such similar tests over the last few months and here is one such experiment with at least 3 properties that now have been implemented - hinting at higher optimality.
Take a look at Amazon's Better Product Selector
I spotted a tweet last week from Simon Willison which mentioned that he improved his Lighthouse performance score from 51 to 93 simply by swapping out his YouTube embed on his homepage. What a huge improvement from one simple action!
We actually do something similar on our own CommerceGurus site thanks to the WP YouTube Lyte plugin.
Made by the creator of Autoptimize, these look and feel like normal embedded YouTube videos, but only call the performance-heavy YouTube-player when clicked on.
If you use a lot of YouTube embeds on your site, this is a must-have performance plugin.
Discover WP YouTube Lyte
Akaunting is a free, open-source, and online accounting software for small businesses and freelancers.
See your financials online anytime, anywhere on your computer, tablet or phone. Run your business from anywhere and know your cash position.
It's remarkably completely free. There is no limited or trial version, only full. No hidden charges or setup fees. No counter. Free means free.
It has also been translated into 50+ languages so could be useful, no matter where you are based around the world.
Check out Akaunting
We launched a huge Shoptimizer and CommerceKit update two weeks ago with some incredible new features to display products. If you're enjoying the update we'd always appreciate a super quick review. It would mean a lot!
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus