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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
This article looks at some outstanding blog examples from a breadth of brands within the eCommerce industry.
A blog allows a brand to immerse themselves in the space in which they operate and create content for wider topics that aren’t confined to what they sell.
Creating loyalty and a reason to return to the blog space can reinforce the brand with a customer and become a regular touchpoint for them.
Plus, creating rich content packed with relevant keywords and phrases whilst being useful to the user gives brands the ability to target high volume search queries that they couldn’t do with their website alone.
Discover 15 of the Best Blogs from eCommerce Brands
If you use Elementor Pro you may be aware of consternation over the past week due to the latest release breaking WooCommerce's Mini Cart functionality.
You can see the the drama on this Github issue.
Fortunately a patch has been created and an update is due to be released early next week.
“Intermediary Category Pages” — essentially a category landing page where users are provided with thumbnails and descriptions of subcategories, guides, and other category-related content — can be a helpful starting point for a subgroup of users.
WooCommerce offers this option within: Appearance > Customize > WooCommerce > Product Catalog
Whereby you can display subcategories rather than products.
It’s key that “Intermediary Category Pages” are implemented carefully to avoid becoming an unnecessary roadblock for users who don’t find them useful.
This is an interesting article which covers some of the use-cases where introducing a subcategory may be beneficial.
Learn about Intermediary Category Page Pros and Cons
Ahrefs is one of our favorite tools for analyzing your SEO data. This post covers 20 useful techniques which include:
- Monitor the pace at which your competitors release content
- Filter out low-quality backlinks by website traffic
- Find resource pages to get featured on
- Find low-competition topics with high traffic potential
- Find broken link building opportunities for large websites
Without doubt, you can do even more with Ahrefs
If you haven't used Local for setting up WordPress sites on your own computer, this is another reason to give it a go.
In the new Site Grouping feature, sites can be easily dragged between groups and groups can be reordered up or down, as illustrated in the release notes.
Another handy feature is the ability to start, stop, restart, or delete all the sites in a group from the context menu. Sites can also be sorted by how recently they were used via the clock icon at the top of the groups sidebar.
Read about Local's Site Grouping Feature at WPTavern
If you're building a new landing page, or refining your own, a SaaS landing page template is a great way to start.
Olly from Roast my Landing Page has created a landing page template based on established conversion best practice which he uses for his paying customers.
It's built in Typedream but it wouldn't be difficult to convert this into a WordPress template using Elementor or the native block editor.
Check out the Minimalist SaaS Landing Page Template
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus