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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Colm discovered this excellent (and free) guide to Technical Marketing, made by Simo and Mari Ahava, the co-founders of Simmer.
Products and services have become more complex. The role of the marketer has evolved with these changes, and a hybrid approach that blends technical understanding and marketing expertise has emerged as a consequence.
Inside this handbook, 9 chapters are divided into three engaging topics, each designed to enhance your understanding.
The chapters include SEO, Digital Advertising, Conversion Rate Optimization as well as Privacy and Data Protection.
They have managed to distill complex and technical problems into a clear and concise set of pages, and once you have finished each chapter, you can even obtain a certificate of completion.
Discover the Free Guide to Technical Marketing
Baymard has published an interesting article looking at the UX of filtering systems within eCommerce.
Almost two-thirds of sites tested use unclear filtering terminology, hindering users trying to find suitable products.
Throughout testing, 3 approaches proved effective in reducing terminology-related issues with regard to filters:
- Avoid industry jargon altogether, if possible
- Explain industry-specific or ambiguous terms
- Provide thumbnail images for filters with attributes that can be assessed visually
These are excellent suggestions if you are contemplating a filtering solution for your own store.
Learn How to Make Product Filters more Effective
Like Apple with Safari, WordPress held off on adding support for WebP images until it became a commonly used image format several years later.
From WordPress version 6.5 forward, you can upload and use AVIF images in WordPress just like you would a JPEG or PNG image today – as long as your hosting environment supports AVIF.
AVIF images can be up to 50% smaller than JPEGs while maintaining the same image quality.
However, while Google can render AVIF images, they don’t support them. Google explicitly excludes AVIF in its documented list of supported images.
Google’s lack of support for AVIF keeps them from appearing in search results. For example, Google Images won’t index them.
So for this reason, we recommend avoiding using AVIF images on your WordPress sites, despite the performance benefits, until Google supports the format.
Read about WordPress 6.5 and AVIF Support
WooCommerce customers can edit some user data within the My Account page.
Their name, email and password (within the Account details tab) and also their billing and shipping addresses (Addresses tab).
But what if we want to let customers edit their bio or their website URL, which are only editable from the WordPress edit profile page?
This code snippet from Business Bloomer will help you display and save data for a default user field, under the Account details tab of the My Account page.
Allow Editing of Additional Fields within the My Account Page
I discovered an interesting new analytics plugin for WordPress recently called AnalyticsWP.
It's ad-blocker proof, uses only first-party cookies, and never sends data to anyone.
AnalyticsWP will detect if you're using WooCommerce. You can visualize the conversion process and discover the steps your customers take before purchasing.
It is also built for performance and loads only a tiny script (1.4kB).
Take a closer look at AnalyticsWP
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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