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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
We're delighted to introduce CommerceGurus Shoppable Video for Shopify, the app for transforming your store into a dynamic, conversion-focused experience!
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The global sportswear market continues to surge, and brands are finding themselves in a race not just to sell products but to deliver memorable digital experiences.
On Running builds emotion through an “Athletes Content” page featuring personal athlete journeys that not only reinforce performance-focused branding but also guide visitors seamlessly to product pages.
Attaquer rethinks the product page layout with a dynamic, information-rich design that merges style with technical insight to reduce returns.
Montecwear elevates upselling through an outfit builder that allows users to dynamically add looks, including accessories, to their cart.
Whether you are in the sportswear space or not, there is much to learn from how these brands are approaching eCommerce.
Take a Look at 10 Top Sportswear Features in eCommerce
Kevin Geary argues that web development is undergoing a major shift from media queries to container queries, marking a new era of responsive design.
Unlike media queries, which respond to device size, container queries adapt to the actual available space within a layout, making them far more precise and flexible.
A key limitation of container queries has been the need to explicitly declare parent containers for measurement, but Geary introduces a clever workaround using what he calls the “has me selector.”
By combining the :has selector and nesting, he shows how this technique automates container declarations, eliminating one of the most frustrating pain points.
Watch How to Move on From Media Queries
This guide emphasizes that eCommerce optimization in 2025 isn’t just about classic keyword-driven SEO, it’s increasingly about being comprehensible and relevant to AI-powered search systems.
Instead of merely chasing rankings, store owners must focus on ensuring their product pages are crawlable, structured with proper schema and product feeds, and accessible to AI crawlers.
This includes fine-tuning product pages to be machine-friendly, submitting product catalogs to AI search platforms, and tracking visibility in a world where AI prioritizes answering questions directly.
Learn How to Optimize your eCommerce Store for AI Search
FlyerWrk has made some gorgeous high-quality free mockups including vinyl records, posters, t-shirts, torn and folded papers, and VHS tapes (remember them?).
Their shop contains even more, at reasonable prices considering how good they all look.
Check out FlyerWrk's Free Mockups
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Have a great week and best of luck with your projects!
Simon and Colm from CommerceGurus
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