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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
As your store begins to gain traction, you might be thinking of ways to improve it in terms of design and usability. One important way to do this is by setting up attribute swatches for your variable products.
Attribute swatches are a great way to present your products better and they give your online store a professional look.
You can display product options in images, buttons, or color swatches instead of hiding them within dropdown menus, which is the default way WooCommerce does things.
If you use our Shoptimizer WooCommerce theme, we've now included attribute swatch functionality within our powerful CommerceKit plugin.
In this post we look at how top eCommerce brands display attribute swatches and walk you through how you can achieve the same result!
Learn How to Set up Attribute Swatches in WooCommerce
After 2 years of development, Adam Preiser (who is also behind CartFlows) and his team have just released a sneak peek video featuring their latest product, SureCart.
SureCart features flexible subscriptions with free trials and prorated upgrades and downgrades, donations, one-time payments, sales tax, and more.
You can create custom checkout forms by choosing from six pre-designed ones. You can then further customize the payment form by using more than 20 Gutenberg blocks including VAT, Name Your Own Price, Coupon, Card, Checkbox, and more.
In this initial release, SureCart is focused on digital products, services, invoices, and donations.
Check out the video preview of SureCart
During Baymard's large-scale usability testing, breadcrumbs performed a lot of heavy lifting on mobile sites, for two reasons:
- Mobile users’ current location in the site hierarchy is much less evident due to the main navigation typically being hidden.
- Navigating via the main navigation menu on mobile often requires more effort compared to desktop.
Yet, of mobile sites that even have breadcrumbs, 36% fail to include the full category hierarchy in the breadcrumbs on mobile product pages.
Baymard's interesting post includes plenty of eCommerce examples of how to do things the right way when it comes to mobile breadcrumbs.
Learn about why Mobile Product-Page Breadcrumbs are so important
When a browser parses a web page and begins to discover and download resources such as images, scripts, or CSS, it assigns them a fetch priority in an attempt to download resources in an optimal order.
Browsers are pretty good at assigning priorities that work well but may not be optimal in all cases.
In this article, Google's web.dev team discusses Priority Hints and the fetchpriority attribute, which allow you to hint at the relative priority of a resource (high or low). Priority Hints can help optimize your Core Web Vitals performance scores.
Discover how useful Priority Hints can be when it comes to Core Web Vitals
I enjoyed this article, and accompanying video about improving UI Designs by employing what the author describes as the "What if" technique.
When designing a component, it's too easy to fall into the trap of expecting that a client will incorporate all of the suggested elements.
So if it's a blog post, they will provide a featured image. And tags, categories, an excerpt, and upload an avatar.
But too often, as we probably know, that's not the case.
So a design needs to be able to adapt if certain elements are missing, and not look out of place.
Plus, a design needs to react if the unexpected happens. For example, the author's name is very long, or the title wraps onto 2 or more lines.
If you've dabbled with web design, you may learn something from this interesting technique or thought process.
Learn about improving your UI Designs
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus