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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
In this latest guide on our own CommerceGurus blog, Joe Fylan explains why Largest Contentful Paint (LCP) - a key PageSpeed performance metric that measures how quickly the main content of a page loads - matters for WooCommerce stores.
It measures the render time of the largest image, text block, or video visible in the viewport, relative to when the user first navigates to the page. In simpler terms, it tells you how long it takes for the main content of your page to appear for shoppers.
For WooCommerce stores, LCP is critical because slow-loading product images, category banners, sliders, or promotional hero sections can frustrate customers, lower conversions, and even harm brand perception.
Pages that appear visually complete quickly create trust and encourage users to stay and make a purchase, while pages with delayed LCP risk losing sales.
Joe walks through how to measure LCP, what a good score looks like, and practical strategies to speed it up - from optimising images and lazy loading to trimming down heavy scripts and improving hosting performance so that your main content appears faster and keeps customers engaged.
Learn How to Improve LCP on WooCommerce Sites
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Baymard’s recent benchmark of product listing and filtering UX across more than 170 major eCommerce sites shows that many online stores struggle to provide a good browsing experience.
Over half of the desktop sites, and an even larger proportion of mobile sites, perform only at a “mediocre” level or worse.
Users often face difficulty in narrowing down product lists, sorting in useful ways, or understanding what filters are applied.
Baymard highlights some frequent issues such as product variations are often shown as separate items rather than grouped and thumbnails are limited (rarely three or more per item) so users can’t easily evaluate products at a glance.
Product Category Pages - 8 Common Pitfalls & Best Practices
(Note: this article is available to read with a free Baymard account)
Gianna Legate for Human Made explains that accessibility is far more than “compliance” or ticking a checklist - it’s a strategic advantage for businesses.
Making a website usable for people of all abilities expands your potential audience, strengthens user experience, and reduces barriers that can slow down or lose customers.
Accessible sites tend to be clearer, easier to navigate, and faster - traits that benefit everyone and often improve SEO, engagement and conversions for eCommerce stores.
Beyond better performance, prioritising accessibility also helps build trust and a reputation for inclusivity, while reducing legal risk in regions with accessibility laws.
Discover why Accessible Sites are so Important
In this article, Una Kravets demonstrates a clever way to make one page element “follow” another using the CSS Anchor Positioning API - a modern browser feature that lets you tie the position of an element to a reference point on the page.
Instead of calculating positions with JavaScript, you can define an element whose anchor updates in response to interactions like hover, focus or clicks, resulting in smooth, dynamic movement.
She walks through interesting examples like an action bar that follows a user’s interaction and carousel markers that track active slides.
Learn About CSS Anchor Positioning
Curated Supply is a thoughtfully curated collection of tools and objects chosen for quality, durability, and long-term usefulness rather than trends or volume.
The site focuses on well-made products that simplify life and age well and is a nice example of how eCommerce design can reflect the ethos of the founder.
Check out Curated Supply
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Have a great week and best of luck with your projects!
Simon and Colm from CommerceGurus
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