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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
In this video, Oliver Kenyon optimized the homepage of a natural vitamin supplement brand, Nutrissa, with 6 simple yet powerful optimizations.
This short 3 minute video is a fantastic example of how small changes can transform your product pages.
See how he incorporates:
- A Trust Policy Bar
- Improves the Product Image
- Adds Social Proof
- Writes Benefit-Driven Bullet Points
- Adds a Subscription Section
- Improves the main call to action button
Watch How 6 Must-Have Elements can Improve Product Pages
Whether through product demos, user-generated content (UGC) or landing page visuals, brands are tapping into the versatility of video.
By weaving curated video content through core site templates, for example, through the homepage to the landing pages and PDPs, brands can effectively convey their brand story and values.
Highlighting the product's unique selling points in videos enhances the user's understanding of the product and addresses potential questions.
On-site videos often involve UGC sourced directly from platforms like TikTok or Instagram. Brands are increasingly strategising the placement of UGC on product pages, and we are seeing more brands now positioning this closer to the "add to cart" call to action button.
Discover Great Examples of eCommerce Video Content
This is the story of how Google Search died, and the people responsible for killing it.
Edward Zitron's exposé sheds light on the events that led to its demise and the key players involved. At the center of this saga is Prabhakar Raghavan, Google's former head of ads, whose actions forever altered the landscape of online search.
Zitron’s compelling narrative is largely gleaned through emails released as part of the DOJ’s antitrust case against Google. Is the story really that simple?
Around 2019 or so Google Search’s institutional priorities flipped from quality-first/revenue-second, to revenue-first/quality-second. It might be more complicated than that, but the timeline sure does add up.
And as a truism this feels right: if content reports to ads, content will go to hell.
Read Edward Zitron's Exposé on Google Search
A vulnerability introduced in WooCommerce 8.8 allows for cross-site scripting — a type of attack where a bad actor can manipulate a link to include malicious content, for example, JavaScript, on a page.
The issue is present on pages that contain the registration and classic checkout and allows for the injection of HTML and JS into the page.
WooCommerce has already released a patched version of WooCommerce 8.9, and backported the fix to WooCommerce 8.8.
It is strongly recommended to update WooCommerce as soon as possible.
Read more about the XSS Vulnerability and Updating WooCommerce
Colm and I (Simon) are currently attending the largest WordPress event in Europe which this year is in Torino, Italy.
It's a wonderful opportunity to dive into the WordPress ecosystem, share ideas, and forge valuable connections within the community.
More about WordCamp Europe 2024
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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