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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Enjoy!
With the holidays in full swing, you might be looking for a way to start selling WooCommerce gift cards at your store.
Gift cards are a win-win – not only does it make it easy for gift-givers to check off their shopping lists, it also lets you lock in sales at your store.
Unfortunately, WooCommerce doesn’t come with a built-in gift card feature. But we’re going to show you how to fix that using a WooCommerce gift card plugin.
Read our WooCommerce Gift Cards Tutorial
By default, WooCommerce's Thank You screen is rather basic and doesn't offer any in-built options to change what is presented.
There are a number of features which could be very valuable to display on this screen. From sharing your purchases, signing up to a newsletter to displaying product guides, we'll go through some ideas and then show you how to add them to your own WooCommerce store. Let's make this page work harder.
Transform your Thank You Page
The Noun Project has launched a new collection of 60+ icons representing women in design, technology and leadership positions, available for free as Public Domain, free for anyone to use on their websites or designs.
These look great and might be a good addition on all kinds of websites and stores. Worth adding to your collection.
Check out the icons
This is a fascinating case study on eCommerce SEO mistakes from Nick Eubanks.
He tackles why the majority of their pages are ranked on page 2 on Google and tries to understand their confusing information architecture, and suggest improvements.
If you're running an eCommerce store and are struggling with SEO, there are some excellent learnings in this guide.
Read about how not to do SEO
This article in The Atlantic is getting attention this week for a good reason. It explains the struggles of smaller online retailers against the likes of Amazon and the power of a free shipping incentive to encourage visitors to buy.
As consumers we need to understand better that free shipping costs are always factored into the price and smaller online stores need to better explain why they simply have to charge for delivery to survive.
Read about the myth of free shipping
Latest Shoptimizer updates
If you've been using our Shoptimizer WooCommerce theme, we pushed a couple of updates this week in version 1.9.4, squashing a couple of minor bugs, mostly related to the new one-row header layout. See everything on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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