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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
In this article, The Good reviews their favorite checkout page designs. They explain what they like about each and how they could be improved.
Just because a shopper fills their shopping cart and initiates checkout doesn’t mean they will complete the purchase.
With 70% of checkouts abandoned, there is plenty of opportunity to lose a sale if you don’t optimize this part of the customer experience.
You should measure the checkout page’s performance, experiment with new ideas, and implement new optimizations regularly. Some changes may work better than others.
Discover 10 of the Best Checkout Page Designs
When it comes to shipping, Baymard's latest checkout usability study shows that what users really care about is not “shipping speed” but rather the date of delivery, as in: “When will I receive my order?”
During testing, subjects frequently had major trouble comparing shipping options that displayed shipping speeds rather than delivery dates.
They also often ended up misinterpreting shipping speeds and frequently miscalculated the arrival date. Meanwhile, the test sites that displayed delivery dates fared much better, and the subjects were even able to accurately interpret delivery date ranges.
Peruse this interesting article on eCommerce Delivery Dates
I really enjoyed this long-read from Will McCarthy on the rabbit-hole of Google Reviews.
Google Reviews taps you into a nearly infinite community of people who have, out of the goodness of their hearts, shared their experiences so that others might learn from them.
But in reality, it’s not always like that. Most of the time, reviews alternate between angry, comically banal, and downright bizarre.
Buried beneath the mundanity, the weirdness, and the loneliness, there’s something powerful and ineffable about this record of shared experiences.
Read about the Strangely Beautiful World of Google Reviews
I spotted an interesting suggestion from Shane Rostad for an order add-on recently which I thought I'd share.
If you’re like most brands, dealing with lost or damaged packages is a major headache.
99% of the time it’s not worth trying to investigate. Instead, the cheaper solution is to just send the customer a new package.
In a sense, you’re providing your customers a service — shipping insurance — free of charge.
A client of the writer wanted to try it, so they set up a new product called “Shipping Insurance”, priced it at $2.99, and offered it to customers at the checkout, as a simple checkbox.
This would be a simple test to run on a store running our Shoptimizer WooCommerce theme, in conjunction with our Order Bump module within CommerceKit.
Check out an add-on that can increase your AOV
Andy Bell has written about his favorite 3 lines of CSS. If you dabble with styling you might be intrigued by this article.
It helps maintain a consistent rhythm and flow along a type scale and he uses it in every one of his projects.
Discover Andy Bell's 3 favorite lines of CSS
Shoptimizer and CommerceKit had a big new update this week. These are just some of the great new features included.
- Display multiple order bumps within the mini cart and checkout.
- Display a quantity selector within the mini cart.
- Product swatches can now display 2 colors.
- Option to send mails to everyone on your waiting list.
- Product gallery on mobile no longer requires two interactions to initialize.
- Customize the size guide icon.
As always with a major release we would recommend that you first upgrade on a separate staging site so you can give it a good test before applying it to a live store.
See the changelog and update guides.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus