View the web version
Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
If you’re not using exit intent popups at your eCommerce store, then you are almost certainly missing out on sales.
These can be in the form of preventing cart abandonment and additional upsells to increase your average order value.
You can also use exit intent popups to drive a huge increase in other metrics, such as subscribers, followers, and the number of reviews you receive.
We also reveal our newest plugin, CommerceGurus Popups, and what it can do for store owners like you.
Learn about why Exit Intent Popups convert so well
Patrick Rauland has written an interesting article on how he conducts SEO research for ecommercefuel.com.
A lot of writers come up with a list of topics they want to write about and then they will search for keywords related to that topic. They'll find a keyword somewhat related to their topic, they'll write about it, and hope that it ranks.
Patrick proposes a different approach.
We are instead front-loading the research process primarily based on our competitors keywords as well as our own seed keywords, clustering those keywords, adding them to our content planning sheet, and then finally assigning them to writers.
This process saves time, gives plenty of flexibility, and makes sure that the content is strategic and leads towards their goals.
Understand more about Top Down SEO Research
It’s normal for most businesses to shudder when eCommerce returns are brought up. It’s a tedious process that takes a lot of time and effort. But it can’t be avoided.
If you do things right and the returns process is hassle-free, 92% of customers will buy something from you again.
Returns are a part of business, so in this article, The Good shares strategies to reduce returns and also covers techniques for keeping customers happy with an optimized returns process.
For WooCommerce-specific tools in this regard, see also this useful post from Joe Fylan on How to Better Manage Refunds and Returns on our own CommerceGurus blog.
Understand more about Returns and How to Reduce Them
While technologies come and go, in shopping there is an underlying attribute that is fundamental to any transaction on the internet: trust.
It’s the cornerstone of successful eCommerce — promising safe transactions, consumer confidence and authenticity. With the speed of innovation and the importance of trust in mind, what does the future of shopping look like?
Discover FakeSpot Chat from Mozilla
This is a curated gallery from Outkast Studio of some of the best digital storefronts on the internet. You can filter by category and subscribe to a Friday roundup so you'll always get your weekly fix of eCommerce inspiration.
Check out storefront.design
Store owners, we want to hear from you!
We'd love to hear how your business started. Get your store featured in a future issue and reach thousands of subscribers!
Submit your story
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message.
You can also take a look at our entire back catalog of newsletters.
Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus