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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Standing out in a sea of online businesses can be hard. You’re up against companies from all over the world who can tap into your audience with just a few clicks.
Knowing how to position your brand, products, and services can put you at a serious advantage, not just for standing out, but also for attracting and maintaining a loyal customer base.
A USP differentiates you from your competitors and guides your branding, SEO, and marketing strategy so you can reach the right people with the right message.
Ready to be inspired? Here are some of the best USPs from 14 eCommerce and SaaS brands.
Discover 14 Top USP Examples from eCommerce Brands
Largest Contentful Paint (LCP) is a Core Web Vital metric that tracks how many seconds it takes for your page’s most data-intensive, above-the-fold element to load. These elements can be text, images, elements with background images, or even videos.
Improving your page’s LCP has an outsized impact on page speed and user experience.
Many websites are hampered by slow page speeds because they aren’t optimized for a fast Largest Contentful Paint load time.
This excellent post by Karolina Szczur covers four proven methods to improve your LCP times.
Learn How to Improve your LCP for Faster Load Times
HTTP Archive has published its Almanac for 2022 and its CMS section makes for interesting reading.
WordPress sites account for the majority of the relative market share—with over 35% adoption on mobile—followed by Wix (2%), Joomla (1.8%), Drupal (1.6%), and Squarespace (1.0%).
Looking at page builders within WordPress, Elementor and WP Bakery are the clear winners, with Divi, SiteOrigin, and Oxygen trailing behind.
Sidenote: I was surprised Beaver Builder wasn't ranked in this.
There is also extensive research into the performance of different CMSs with Wix showing a remarkable improvement in this area.
Read about the Most Popular CMSs in 2022
Rodolfo from Business Bloomer has published an interesting post whereby he explains how you can include an upload option on your store's checkout page.
Simply adding HTML input type="file" markup won't work due to a security measure within WooCommerce so he needed an alternative approach.
The only possible solution is to upload the file BEFORE the checkout is submitted, so that upon “Place Order”, the file is already available in the Media section and can be attached to the order as a simple string.
See How to Allow Customers to Upload a File on the Checkout Page in WooCommerce
This is a really handy tool which allows you to test the color contrast ratio of text and background colors.
This tool follows the Web Content Accessibility Guidelines (WCAG), which are a series of recommendations for making the web more accessible.
I think the way the results are displayed are ideal for a quick screenshot you can use to show clients. You can demonstrate that accessibility is on your mind when building a project.
Take a look at Coolors, the Color Contrast Checker
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus