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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Ladder, a growth and marketing agency, has released an excellent playbook of nearly 800 growth tactics used by the best marketers in the world.
There are literally thousands of things that you could do to get more traffic and conversions.
The really hard part is the choice of what to tackle next.
This playbook is intended to be a system to help you prioritize all these things you could do, and which ones to spend your time and money on. Each tactic includes actual performance data based on results from clients of Ladder.
Discover the Open Source Growth Tactics Playbook
Faceted navigation is a widely accepted UX pattern that helps users discover what they’re looking for in less time.
One of the most popular plugins to achieve this for WordPress sites is FacetWP.
Some faceted navigation implementations will create a crawlable link for each facet combination available.
Ignoring the potential index bloat issues, this also means you’re potentially generating millions of URLs for Google to crawl, so you’ll quickly make crawl budget management something to consider.
There are inherent risks with faceted navigation for SEO but also there are significant opportunities to optimize for long-tail search.
Understand more about Faceted Navigation
For eCommerce brands especially, high-quality visual content like product images can make or break their online presence and customer experience. This guide looks at:
- Why product images are important
- The types of product images you should leverage
- 10 tactics for effectively improving your product images
- An intro on how to leverage product images in conversion optimization
The article also covers the importance of not forgetting about image SEO as well the huge benefits of including video on product pages.
See a sample product on our own Shoptimizer demo site for an example of what can be achieved.
Check out the Guide to eCommerce Product Images
I really enjoyed this article on improving your designs by Marc Andrew.
As he puts it, "when creating efficient, accessible, and beautiful UIs, it takes only the smallest tweaks to improve your designs."
In this post, he has compiled a selection of 12 of his most popular UI & UX Tips from the past year so far.
Discover the Best UI & UX Micro-Tips of 2022
WooSesh is back for 2022 and runs between 11th-13th of October. It's a live, virtual conference especially targeted at anyone who builds websites with WooCommerce.
Some of the big names presenting include Chris Lema (previously of StellarWP), Beka Rice from GoDaddy, and Darren Ethier from Automattic.
You can register for free today!
Read more about WooSesh 2022
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus