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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
We launched a big update to Shoptimizer and CommerceKit this week. Here are some of the highlights!
- It's now much easier to use custom fonts for typography, which aren't Google Fonts.
- For variable items on sale with different discounts, the % value now dynamically updates when switching between variations.
- Minimal layout option for product galleries on mobile
- Free shipping notification progress bars can now be displayed by default.
- Stock meter thresholds and colors can be adjusted.
- Products with a single variation and swatches now displays out of stock values better.
You can see everything on the Shoptimizer Changelog page.
Ensure that you first test any major update on a separate staging site before deploying to a live store. See our WooCommerce Update Guide for more details.
And finally, you'll need to update both Shoptimizer and CommerceKit to gain all these benefits.
It's straightforward to display a product's stock quantity on a product page in WooCommerce.
However, displaying it elsewhere isn't so straightforward.
This handy snippet from Business Bloomer creates a custom shortcode so that you can display a product's stock quantity elsewhere.
I can envisage this being really useful when promoting a product in a blog post. With this shortcode you can display the stock quantity next to it, and the value will update automatically.
Check out the Stock Quantity Shortcode from Business Bloomer
Every year, the Inc. 5000 list of the top 5,000 fastest growing companies over the last three years is published.
This gives us an opportunity to see how popular WordPress is among these firms.
We can see that out of the top 100 companies on the Inc. 5000 list for 2022, 42 companies rely on WordPress.
You can follow links to each of them in the article.
Discover the 40+ companies on the list that use WordPress
On July 1st 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.
This terrific video from Jeff Sauer shows you how to recreate your familiar Universal Analytics reports in GA4.
He explains how you can customize reports within GA4 to remove unnecessary information in order to streamline the data and concentrate on what's important.
If you want to see what a real expert in Google analytics is thinking as he works through each screen, this video is well worth a watch.
Learn How to Recreate Universal Analytics Reports in GA4
This is an insightful test concerning image dimensions on mobile product listings pages.
This particular client sells energy drinks so all of their product images are tall, vertical ones. They worried it takes too long to scroll through the catalog pages because of them.
So, does changing the catalog images dimensions to be square improve conversions? They would in theory take up less vertical space and reduce the amount of scrolling required.
Watch the short 5 minute video to find out the difference in the conversion rate.
Discover How Image Aspect Ratios can Impact Your Conversion Rate
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus