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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Maria takes a closer look at the Rank Math Pro SEO plugin to see if it would be a good fit for WooCommerce stores.
Ideally, you want to look for a plugin that lets you easily and effectively manage the entire SEO side of things of your online store without juggling between multiple plugins or tools.
Rank Math Pro offers a host of interesting features which include:
- Advanced block content which includes structured data markup - great for Google.
- Product Rich Snippets - small bits of detailed data about your items which help product pages rank higher.
- Link counter - see how many backlinks your posts are getting from the dashboard.
- Built-in rank tracker - see the SERP rankings of posts and pages over time.
Overall it's a very comprehensive SEO plugin, and the Pro version offers enough bells and whistles to justify the $59 yearly fee.
Read our review of Rank Math Pro
Research from Baymard has concluded that 18% of users have abandoned orders due to a “too long / complicated checkout process”.
A large number of form fields intimidates users, and causes needless checkout abandonments.
This excellent article analyzes how many steps the average checkout has, why form fields matter more than steps and looks at specific methods on how to reduce complexity and increase conversions.
Read Baymard's guide on optimizing the checkout page
While you should always be looking for new customers, more specifically, you should be looking for more top-spending customers.
But how exactly do you do that? What kinds of metrics should you keep your eye on and where can you find those metrics?
It all starts with Average Order Value (AOV), Customer Lifetime Value (CLV), and your WooCommerce Dashboard.
This excellent article is full of useful tips on how to gather this crucial information and is a must-read for all WooCommerce store owners.
Learn how to identify your top-spending customers in WooCommerce
Calibre have released a simple-to-use tool to check your site's performance. See if your site meets the Core Web Vitals assessment in one click, and learn how you can make improvements.
You can discover how well our Shoptimizer WooCommerce theme performs in these tests by clicking here.
We've written a number of guides over the past couple of months on Core Web Vitals which include:
Improving the performance of your store is a sure-fire way to improve customer satisfaction and conversions.
Take a look at Calibre's Core Web Vital Checker
Finally this week, Streamline have released a very stylish set of free illustrations called Lagos.
They describe the set as a "A sweet style, friendly and subtle, with a lot of negative space and a limited range of colors."
You can download the set at up to 400px wide in PNG format for free. You'd need to upgrade to a paid plan to access their color picker, SVG versions or larger PNGs.
They look ideal for landing page features and are worth bookmarking for future projects.
Check out Lagos, a free set of 90 illustrations from Streamline
If you're wondering why there hasn't been a Shoptimizer update in a while, fear not! We're working hard on a huge update to CommerceKit which will include:
- Variation image support in the product gallery.
- Variation swatches on both the shop/catalog and single product pages.
- New product gallery layouts.
- Video within the product galleries.
- And lots more!
We'll keep you posted when we're close to a release, it's going to be a fantastic update.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus