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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
With eCommerce continuing to grow hugely year-on-year, it is really important for online retailers to automate their business models and improve their marketing game with automated marketing tools.
Think of eCommerce automation and marketing as a strategy for business owners to easily handle everything from product advertisement to order fulfilment automatically. There are a lot of amazing tools that put everything at your fingertips.
See 10 options for eCommerce marketing an automation
Baymard are back with an excellent post, this time concerning product reviews. There are still one third of eCommerce sites which don't allow a customer to include an image with their review - and it's notable that WooCommerce by default also does not include this feature.
Colm previously reviewed a number of options for WooCommerce which do include the option to add an image.
We've been extremely interested in reviews lately, and feel that user generated content matters more and more to customers before they make a buying decision.
Indeed, we're actually building our own reviews platform to address some of the problems around this topic.
Read Baymard's article about images within reviews
I was really interested in this study which compares the HTML output from Gutenberg, the default WordPress editor and Elementor, the popular page builder plugin.
Elementor has made important strides lately in removing some of the excess wrapping divs in their upcoming v3 release but even when this is released, I'd suspect that Gutenberg's markup will still be cleaner.
I'd be interested in how many of our customers use Gutenberg as the default editor and to gauge the demand for a version of Shoptimizer which uses this rather than Elemenor. Just reply to this newsletter with your feedback.
Comparing HTML output with Gutenberg and Elementor
I saw this week that Shopify is planning to include as part of their dashboard, a speed report, which will be powered by Google Lighthouse.
It's an acknowledgement of how important speed is to your store's success. I'd love to see WooCommerce include something similar with an automated alert for the store owner when a plugin is installed which has a particularly severe impact on loading speeds.
See Shopify's Speed Report Feature
If you're running a small or large web agency you might be interested in this page speed report Colm came across.
The author analyzed 1,500 agency websites for speed (homepages only) using a bunch of clever tools to automate the entire process.
There are a number of very interesting findings in the article, including which page builders were used and the average weight of the page (hint, it's over 5MB!).
See the report on agency page speeds
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus