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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Direct-to-consumer (DTC) brands, as the name suggests, sell their products directly to consumers through their own website.
This article includes some great examples of pitfalls, as well as examples of how to solve them.
These include:
- Not Highlighting Core Product and Brand Features
- Having Too-Many Navigation Layers
- Not Providing a “Best Sellers” Category
- Not Combining Product Variations (see our latest Shoptimizer update for a great way to achieve the recommended style)
Read the full article at Baymard
WordPress’ performance team has released a new feature plugin called Performance Lab that includes a set of performance-related improvements for core.
This first release includes the following modules:
- WebP Uploads: Creates WebP versions for new JPEG image uploads if supported by the server
- WebP Support: Adds a WebP support check in Site Health status
- Persistent Object Cache Health Check: Adds a persistent object cache check for sites with non-trivial amounts of data in Site Health status
- Audit Enqueued Assets (experimental): Adds a CSS and JS resource check in Site Health status
As this is very much a beta plugin we would not recommend using this on a live website.
Discover more about the Performance Lab Plugin
Returns are one of the most challenging parts of managing an eCommerce business. But, let’s face it, they’ll always be part of your to-do list, so why not turn them to your advantage?
Managing returns isn’t easy. But if you get it right it is a powerful way to demonstrate your commitment to customer satisfaction and providing an exceptional customer experience. An efficient returns service also helps you plan inventory better and control costs.
Learn more about the state of eCommerce returns in 2022
Jeremy Keith has written an excellent article about the downsides of having third party scripts on your site.
Third party scripts are links to any JS files from domains which are not your own.
You might think there’s no harm in adding that one little analytics script. Or that one little Google Tag Manager snippet. It’s such a small piece of code, after all.
Just take a minute to consider the implications of that: any third-party script on your site is allowing someone else to execute code on your web pages. That’s astonishingly unsafe.
Read about third party scripts and why you should avoid them as much as possible
TasteWP looks like a useful service which allows you to spin out a temporary WordPress instance for free.
You can play around with themes and plugins without disturbing your own site, or having to set up a staging site.
TasteWP will delete the site after 48 hours for non logged in users and 7 days for logged in.
Check out TasteWP
Latest Shoptimizer update - v2.5.2
We've had amazing feedback from our recent major Shoptimizer and CommerceKit update - thank you!
We've pushed a minor update today (version 2.5.2) to resolve a couple of issues which have been mentioned in our support desk.
See everything on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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