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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
I enjoyed this post on WooCommerce's main blog on improving product-based SEO.
eCommerce stores have two basic strategies to help people find their products online: purchase ads or improve search rankings.
The most cost-effective option is always search engine optimization (SEO). While it takes time and effort to make organic search work for your business, it costs a lot less long-term than a paid ad strategy.
Be sure and check out our own guide to WooCommerce SEO, which uses the excellent (and free) Rank Math plugin.
Learn about Product-Based SEO for WooCommerce Stores
WordCamp US 2021 will be a one-day online event with networking opportunities, speaker sessions, workshops, and more.
Tickets are completely free, and whether you use WordPress as a designer, developer, or just as a regular user, you're sure to learn something from the superb lineup of speakers.
I've got my ticket, and I recommend you pick up one too.
Get a free ticket for WordCamp US 2021
WPBeginner have published an excellent guide on migrating a store from Shopify over to WooCommerce.
Shopify users often choose to switch to WooCommerce when users realize the true costs and limitations of that platform.
Unfortunately, Shopify does not provide an easy way to export data to a WordPress supported format.
To solve this, WPBeginner built an easy-to-use importer tool to help users migrate from Shopify to WooCommerce for free.
Read how to properly move from Shopify to WooCommerce
This article contains the remarkable statistic that according to Stripe's 2021 report on the matter, 94% of European checkouts have omissions and errors on their checkout pages.
The report is split into a number of key sections including checkout form design, mobile optimization, localization, and security.
Some of the most glaring issues were the following:
- 42% of top businesses made at least three mistakes when formatting payment information or displaying error messages.
- 61% didn’t support address auto-complete.
- 89% of checkouts analyzed did not support Apple Pay.
- 41% of checkouts did not allow customers to check out as a guest.
See the full report on European Checkouts in 2021
Simply selling online is relatively easy. But unless you plan from day one to build a sustainable eCommerce business, you risk crippling your ability to scale over time.
eCommerce sales in the US more than doubled to about 35% in 2020 from around 16% the previous year, the equivalent of roughly ten years of growth within a few short months.
Jason Shangkuan from McKinsey looks at the bigger picture in this interesting article about how to create a business which survives and prospers in the long-term.
Read about the long game of DTC (direct-to-consumer) and eCommerce
Chris Lema published a great post about the power of product images when making a buying decision. It wasn't the price.
It was the 14 images included, rather than the usual 2 or 3.
I included 'High quality images' as a key point in my post on Product Page Best Practices.
Perhaps I should include a separate one on the benefits of having lots of images.
See why having lots of product photos encourages more customers to buy
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus