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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
This is our final newsletter for 2024! We’re taking a short break for the holidays and will return on January 10th with the first edition of 2025.
Thank you for your incredible support throughout the year — we’re so grateful to have you with us.
If your eCommerce store doesn’t have a blog, then you’re missing out on search engine traffic, greater audience engagement, and sales.
A regular stream of well-written blog content can be excellent for your store’s SEO, with each blog post giving people another way to find you via search engines.
Readers of your blog might share your content on social media, giving your target audience another way to find you.
Publishing quality content on your blog also turns your store into a helpful resource that your target audience will keep coming back to in order to learn more, whether that’s health tips, recipes, or other educational or entertaining content.
And crucially, blogs on eCommerce stores can also help you generate more sales, boosting conversions.
In our final post of 2024, Joe has looked at 10 excellent examples of blogs from eCommerce brands, some ideal inspiration for your own store's blog next year.
Discover 10 Inspiring Blogs from eCommerce Brands
The Web Almanac 2024, published by HTTP Archive, is a comprehensive annual report analyzing the state of the web across various topics like performance, accessibility, and sustainability.
It combines data from millions of websites to highlight trends, challenges, and improvements in web development practices.
WordPress dominates, powering 36% of over 16 million sites analyzed, with its nearest competitor, Wix, at just 3%.
Recent advancements by the WordPress Core Performance Team, including improvements in caching, script loading, and image formats, have significantly boosted performance, increasing Core Web Vitals pass rates by 12% since 2021.
Check out the Web Almanac 2024
Rodolfo from Business Bloomer has an interesting article on creating a "Last Chance" Sale Category for your store.
Showcasing expiring sale items can create urgency, motivating shoppers to grab deals before they vanish. This strategy not only enhances the customer experience but also boosts conversions during crucial sales events.
This tutorial demonstrates how to automatically populate a custom WooCommerce category with products nearing their sale end dates.
By implementing a PHP snippet, you’ll learn to detect expiring sale items and dynamically assign them to a special category, making time-sensitive promotions seamless and effective.
Learn How to Create a "Last Chance" Category in WooCommerce
The interesting article from screencasting.com explains how to deliver high-quality 4K videos at an extremely low cost by leveraging Cloudflare R2's affordable storage.
It outlines a process that includes encoding videos locally with FFmpeg for optimal quality and setting up HLS (HTTP Live Streaming) for adaptive bitrate playback, ensuring seamless viewing across different devices and network conditions.
Using HLS.js for browser compatibility, this method provides a cost-effective and scalable alternative to traditional video hosting services.
Read about Delivering 4K Video at a Low Price
Curating only the best eCommerce Designs, EcomGallery is a new showcase of some of the best stores on the web.
If you are looking for eCommerce-specific inspiration for your next store redesign, this site is well worth a bookmark.
Take a look at the EcomGallery Showcase
Store owners, we want to hear from you!
We'd love to hear how your business started. Get your store featured in a future issue and reach thousands of subscribers!
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That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message.
You can also take a look at our entire back catalog of newsletters.
Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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