|
View the web version
Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Upselling and cross-selling are powerful strategies to boost eCommerce revenue without increasing traffic. By recommending complementary products, upgrades, or frequently bought-together items, brands can increase average order value while helping customers get more from their purchase.
Our latest article highlights real-world examples from leading brands like Sephora, Audi, Yeti, and Moonpig, showcasing how they integrate upsells and cross-sells throughout the shopping journey.
From product pages and cart drawers to checkout pages, these stores use tactics such as personalized recommendations, persuasive label text (“Complete Your Set,” “Add the Essentials”), and convenient add-to-cart buttons to make additional purchases seamless.
The key takeaway is that successful upselling isn’t about pushing random products - it’s about relevance, timing, and presentation.
By experimenting with strategies such as recommended add-ons, bundle suggestions, and checkout offers, stores can maximize conversions and generate more sales with minimal friction.
Explore 13+ Proven eCommerce Upsell Examples
🎉 New Shopify App: Shoppable Video!
We're looking for Shopify merchants and agencies to test our new app and provide valuable feedback. In exchange for your insights, you'll receive a free lifetime license!
Submit your interest!
|
DTC Patterns is a research initiative run by Barrel, a direct‑to‑consumer eCommerce agency.
What sets it apart is that the team actually purchases the products, documenting every stage of the experience. From quizzes and cart interactions to checkout, delivery, and post‑purchase messaging, they identify standout marketing and UX approaches.
These insights are distilled into standalone articles "patterns", and to date the project has published hundreds of case studies across categories like bundling, SMS, subscription flows, loyalty, sustainability, and more.
Importantly, all observations are independently generated without brand sponsorship: every purchase is paid for, and the analysis of each pattern is unbiased.
This is a fantastic resource for anyone involved in eCommerce.
Check out DTC eCommerce Patterns
After nearly two decades without significant updates, the PNG format is making a comeback with a new third edition designed to compete with modern alternatives such as WebP and AVIF.
The updated PNG spec now includes official support for HDR color, animated PNGs, and EXIF metadata.
Looking ahead, future editions promise even greater enhancements: the fourth edition will better unify HDR and SDR workflows, while the fifth edition will focus on improved compression.
Many mainstream tools and browsers already support the new spec, including Chrome, Safari, Firefox, iOS, Photoshop, and others - suggesting the revamped PNG could become a serious rival to WebP and AVIF in web image dominance.
Discover the New Improved Version of PNG
Flying TTFB is a free online tool launched by the team behind FlyingPress, designed to help website owners and developers measure their site's Time to First Byte (TTFB) from 22 locations around the globe in one quick test.
The service not only measures server response times but also gives insights into CDN cache status, DNS lookup, connection setup, TLS handshake, and other key timing phases that contribute to latency.
It offers a global snapshot of how responsive your origin server and CDN infrastructure are, helping to diagnose latency issues before they impact real-world user experience.
Try out Flying TTFB from FlyingPress
Folio is a modern read-it-later app designed as a clean, user-friendly alternative to Pocket, which recently shut down.
It allows users to save articles, videos, threads, and other content for later viewing across devices.
Folio also includes features such as offline access, syncing across devices, and text-to-speech support in multiple languages.
Check out Folio
Our WordPress Products:
Our Shopify Apps:
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message.
You can also take a look at our entire back catalog of newsletters.
Have a great week and best of luck with your projects!
Simon and Colm from CommerceGurus
|