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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
In our latest blog post, we take a closer look at the default WooCommerce checkout experience, how it’s not optimized for conversions, and how you can fix that using the excellent Fluid Checkout plugin which comes in Free and Pro versions.
It offers all the tools you need to create a Shopify-like checkout flow on your WooCommerce-powered site.
This means you can create a seamless, distraction-free checkout experience on your online store, even if you’re not very tech-savvy or proficient in coding.
Read our in-depth review of Fluid Checkout Pro
If you're struggling to get traction with your site and have no clue of how to turn it into a passive source of new customers for your business - you're going to enjoy this free course.
It is based on a real story of how the Ahrefs Blog went from a publication that hardly anyone knew existed into one of the most popular and reputable blogs in the (highly competitive) SEO industry.
This course originally cost $799 but is now completely free.
Discover the Blogging for Business Course by Ahrefs
Due to recent rulings on the GDPR, Google Analytics users are under fire for transmitting personal data outside of the EU.
Over the past number of years quite a number of Google Analytics alternatives have emerged, listed in this helpful comparison table.
One of our favorites is Plausible Analytics - a small SaaS business started by two co-founders which steadily grew to a significant milestone of $1 million in annual recurring revenue.
Read about Google Analytics alternatives
Organizations have been investing resources into improving their Core Web Vitals scores, according to new research.
Those metrics are:
This research shows that companies have been taking Core Web Vitals seriously, with rankings improving across sectors such as finance, education, and retail.
Every possible positive signal you can give Google (such as good Core Web Vitals scores) is a potential way to positively influence your ranking and visibility.
Read about Core Web Vitals Scores Improving
I downloaded a cool little app last week called Xnapper, made by Tony Dinh.
With one click you can take a screenshot and apply rounded corners and a pleasant background gradient behind it, making it look more professional and eye-catching in less than 30 seconds.
It's MacOS only (sorry Windows users) and it's free while it is currently in Beta.
Check out the Xnapper App
We're busy working on some exciting new features for Shoptimizer which we're getting ready to announce soon.
Here is a preview of a small but important tweak we're making to the mobile view of the shop and catalog pages.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus