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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Note that our Black Friday offer goes live on Monday November 25th. We don't normally run an offer so this one is special!
We'll be sending out a reminder on the day so that you don't miss it!
I've recently come across some really nice examples of size guides on eCommerce sites so thought it would be a perfect time to freshen up our article to include them all.
Some of the sites added to the post include Ministry of Supply, Columbia, ASOS, and Patagonia.
Size guides are a great way to keep customers informed when making purchases on your online store.
You can expect to see a reduction in return orders as a result of people ordering sizes that fit them. This can help your business save costs and offer a better online shopping experience.
In this article, we’ll go over some outstanding eCommerce size guide examples and see how you can include them in your own store using our CommerceKit plugin.
Discover Outstanding Size Guide Examples in eCommerce
The Huron brand is apparently doing about $90k a month, and a big part of this is down to their product pages (PDPs).
Alex Fedotoff, in an interesting thread on X breaks down some of the key points of interest to look out for:
- Benefit-based CTA (save an extra 15%)
- Incentive to buy (free shipping on orders $55+)
- Social proof (100k+ happy customers + 5-star reviews)
- Great at handling objections (product is safe, natural, and certified cruelty-free)
- Decreasing risk (money-back guarantee)
- Decreasing time to result (1-day shipping)
See the Full Thread about Huron on X
Early Black Friday WooCommerce Deals
Studio Wombat will be doing 30% off any of their WooCommerce plugins, running November 24th - December 3rd.
It includes the Advanced Product Fields for WooCommerce plugin, which we recently reviewed and liked very much.
Business Bloomer has 50% off their Club, running until December 5th, which is another terrific deal.
Too few products, and shoppers might miss out. Too many, and they're overwhelmed. This is the product loading dilemma faced by stores every day.
In this interesting presentation, Christian Hol of the Baymart Institute discusses the optimal number of products to display on eCommerce catalog pages.
The right balance is crucial to avoid overwhelming users while ensuring they have enough options to evaluate.
Strategies such as lazy loading and 'load more' buttons can also significantly improve usability, particularly on mobile.
Learn About How Many Products to Load in Product Lists
You can't predict who will use your products or what emotional state they'll be in, but by identifying stress cases and designing with empathy, you can create more inclusive user experiences.
In their book, Eric Meyer and Sara Wachter-Boettcher share practical principles drawn from real examples to help designers, developers, and content strategists test for potential design failures and evaluate new features under realistic conditions.
The book provides guidance on building inclusive practices, making a strong case for compassionate, user-centered design that supports a broader range of users.
Previously published by A Book Apart, a web version of this title is now available for free.
Peruse "Design for Real Life"
This minor (or not so minor) release features 16 bug fixes throughout Core and the Block Editor.
A particularly big problemfor non-English sites which arose in version 6.7 (and should now be solved) is this translations issue.
More on the WordPress 6.7.1 Release
CommerceGurus Popups Update
We released a big update to our CommerceGurus Popups plugin this week, with a tonne of new features and fixes included.
We now have "logged in" display conditions and the ability to show a popup after a certain number of page views.
See the CommerceGurus Popups Release Changelog
Store owners, we want to hear from you!
We'd love to hear how your business started. Get your store featured in a future issue and reach thousands of subscribers!
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That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message.
You can also take a look at our entire back catalog of newsletters.
Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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