|
View the web version
Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Shoptimizer 2.8+ and CommerceKit 2.3.7 comes with the ability to add a Featured Review to product pages.
This is a brilliant new conversion feature for store owners to highlight a top review in an area of the page which gets a lot of attention from potential purchasers.
It could also be used to bring attention to a comment from a trusted leader in your space, or from a major publication.
You can even "highlight" key words in the review to bring extra attention to certain words in the text.
The Featured Review appears below the product gallery on the desktop view and towards the end of the ‘Buy box’ area on mobile, so that it keeps the all important ‘Add to cart’ call to action further up the screen on smaller viewports.
You can check out a product on the Shoptimizer theme demo site to see this feature in action.
Learn How to Add a Featured Review to your Product Pages
For most pages on the web, the Largest Contentful Paint (LCP) element is an image. It's natural then to assume that the best way to improve LCP is to optimize your main LCP image.
In the five years or so since LCP was introduced, that has often been the headline advice. Ensure your images are sized appropriately and compressed sufficiently, and use a format such as webp or avif.
Sending fewer bytes to your users is almost always a win. There are many sites on the web that are still serving needlessly large images that even basic compression would fix.
However, when we started looking at field performance data for users in Chrome to see where the time to LCP is typically being spent, we found that image download time is almost never the bottleneck.
Read the Common Misconceptions About How to Optimize LCP
WPML, the popular translation plugin for WordPress have announced WPML AI.
This combines the power of OpenAI’s API, combined with WPML's proprietary technology, to deliver extremely accurate translations that truly understand your content.
Unlike traditional engines that translate sentence by sentence, WPML AI analyzes your entire content to ensure accuracy and context. This results in translations that are not just literal but also nuanced and culturally relevant.
Translating one word with WPML AI will take 4 translation credits.
So for example, translating a typical website with a content of 10,000 words into two languages would cost around €47 or $53.
WPML AI currently supports translating content from English to German, Spanish, French, Portuguese, and Italian, with more languages expected to follow.
Learn More about WPML AI
In this video Julian Goldie discusses the recently announced Google Core Update for August 2024, as revealed by John Mueller.
The update's goal is to improve search result quality by showcasing more genuinely useful content and reducing SEO-centric content.
The video provides predictions, potential impacts on independent publishers, and actionable guidelines on how to respond to changes in traffic. Viewers are encouraged to avoid quick fixes and monitor traffic changes before making holistic site adjustments.
Watch Julian Goldie Discuss Google's August 2024 Update
If you're developing websites for clients, a question which may come up from time to time is, "show me examples of world-class WordPress websites".
With many other trending CMS's such as Webflow, Framer, Squarespace, and Wix, it is useful to have up your sleeve examples of what WordPress is capable of.
The WordPress showcase section is regularly updated with sites such as NASA, Harvard University, and Rolling Stone featured.
Check out the WordPress Showcase Gallery
Store owners, we want to hear from you!
We'd love to hear how your business started. Get your store featured in a future issue and reach thousands of subscribers!
Submit your story
|
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message.
You can also take a look at our entire back catalog of newsletters.
Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
|