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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
While sales is the most important type of conversion for eCommerce store owners to focus on, other types of conversions deserve your attention too.
These other types might not result in sales immediately, but they can move visitors closer to purchasing and becoming customers.
Therefore, it’s worth understanding, tracking, and optimizing these different conversion types. Doing so will help generate more sales and increase the profitability of your business.
Your theme may even include some of these functionalities without you being aware of it.
eCommerce Conversion Types (and How to Improve Them)
The web is getting faster. In fact, according to HTTP Archive, more websites than ever before are passing the Core Web Vitals assessment, which looks at three metrics that represent different aspects of page performance: loading speed, interaction responsiveness, and layout stability.
But there’s a catch. The metric we use to measure interaction responsiveness is changing in 2024. And this new metric is finding a lot of responsiveness issues that have been flying under the radar.
Rick Viscomi looks at what we can all do to ensure that performance is at the top of our minds in 2024.
Read about a Faster Web in 2024
This video tutorial from Barn2 is all about adding custom fields and taxonomies to WooCommerce products, and how to display them on product pages.
Custom fields are individual pieces of information that can be added to your products in the edit screen for each product. They’re flexible and can be used to store a wide range of data, including text, images, and other media. They are unique to each product, and keep information not shared by other products.
You could also check out my own guide on adding custom fields to WooCommerce Products using ACF.
ACF is an extremely powerful solution, used to include custom fields within any admin editor screen.
Learn How to Display WooCommerce Custom Fields and Taxonomies
On the web, users are often looking for specific information. For this reason, they do not read every word on the page.
Instead, they scan: they fixate their attention on summaries, bullet points, visuals, and bolded text, aiming to quickly locate what they are looking for.
Formatting techniques that break up walls of text not only increase scannability but also help readers traverse content efficiently and effectively by drawing their attention to critical information.
This article from the UX-centered Nielsen Norman Group provides some great tips at structuring long-form content like blog posts to make them more digestible for the user.
Learn 5 Formatting Techniques for Long-Form Content
Although this showcase features only Shopify stores, I think the examples could all be recreated in WooCommerce, so it's an extremely valuable resource, no matter the platform you are using.
Features dozens of excellent screenshots in categories such as Hero Sections, Upsells, Product Pages, and Mega Menus this is a superb resource to bookmark and refer to again and again.
Discover eCommerce Inspiration
Happy Holidays!
As this will be the last Newsletter of 2023 the whole CommerceGurus team would like to wish you a very happy New Year.
We'll be back refreshed in a couple of weeks with lots of more eCommerce tips and recommendations for your website in 2024!
Store owners, we want to hear from you!
We'd love to hear how your business started. Get your store featured in a future issue and reach thousands of subscribers!
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Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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