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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
This is a very interesting article which looks at creating custom landing pages in your store which you can direct paid leads to, for example targeted Google or Facebook ad campaigns.
Landing pages should ideally be built for specific campaigns - these should be measured, tested, adapted, etc. and the goal is to create something that allows for optimal campaign performance for new users.
Objectives for these landing pages could include:
- Introduce your brand
- Instill trust / show popularity
- Present key selling points
- Introduce your product catalog
The article also looks at some strong examples in the wild which include Asket, Everlane, and Remarkable.
Read about eCommerce Landing Pages for Paid Media
I've covered numerous articles about web performance over the years in this newsletter but I don't think anything comes close in terms of the depth of information covered in this video from the Fireship YouTube channel.
In just 6 minutes and 43 seconds the tips on LCP, FID, and CLS are a goldmine for anyone building websites.
This is the Web Vitals extension for Chrome mentioned in the guide - it's already transformed how I analyze performance on my own sites and it will on yours too.
Watch the Ultimate Guide to Web Performance
In this guide, GridPane looks at how to secure a series of landing pages for a multinational bank, built in WordPress.
When planning your security strategy, you may find it useful to split your plan into two parts. The first part is Prevention, and the second is Detection/Recovery.
This is an interesting case study on how to lock down and secure a WordPress site from start to finish.
It includes a closer look at 3 WordPress security plugins: Fortress, WP Fail2Ban, and Patchstack.
Learn How to better Secure your WordPress Sites
Billed as the only virtual event dedicated to Conversion Rate Optimization, this virtual conference takes place virtually on June 13th-14th and is free to sign up for.
Learn strategies and systems used by the biggest brands in the world and take your conversion rates to the next level.
Ezra Firestone is a notable speaker and his presentations are often full of insights on how he has tweaked his product pages to maximize sales.
I featured this video from him in the newsletter some time back, and his suggestions are as relevant as ever.
Check out the Conversion Rate Conference
Minor Shoptimizer and CommerceKit Release
We've published a minor Shoptimizer (2.6.7) and CommerceKit (2.2.4) release this week which includes a couple of fixes discovered after the previous bigger update.
You can see the full changelog here.
Ensure that when updating, both the theme and CommerceKit are updated as per the update instructions.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus