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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
I was doing some research this week on eCommerce reviews and something that stood out for me is that products with some negative reviews actually sell more.
People are a cynical bunch these days and something with universal acclaim tends not to exist. Somebody out there will always find fault and that's ok. People expect it. It makes the other reviews seem more genuine when a voice of dissatisfaction is present.
It's also a great opportunity to showcase your customer service skills in responding to awkward reviews.
Baymard have a great post on this topic with some excellent examples based upon research they've undertaken.
Read about negative reviews
And on that topic I really liked this little library of reply examples used by tech companies in dealing with customer support.
If you ever struggle with the language to use these are some great templates you can use.
Check out Support Examples
There was an interesting discussion this week on WP Tavern following the news that Elementor have raised $15 million in funding - a huge number for a WordPress plugin.
Elementor has the largest number of installs at 4 million. Followed by Divi with 600,000, then Beaver Builder with 400,000, and WPBakery with 388,000.
The discussion in the piece and in the comments is whether page builders will still be so prominent in the future if Gutenberg continues to develop and become a viable alternative.
It's an interesting topic to follow in a fast moving space.
See the full article
This is one of the nicest (and largest) free illustration library I've found. It's incredibly customizable - you can mix and match facial features and clothing to create completely unique looking personas for your brand.
It's CCO licensed so the collection is 100% free for personal and commercial use and would be ideal to give certain pages on your site or store a bit of personality.
Check out Open Peeps
David Roth is one of my favorite writers. He penned a piece this week lamenting the state of obtrusive advertising and how difficult it is to read articles online compared to times past.
"In the last half-decade, ads have rapidly migrated from the sides and top of the page into the actual text. This is the result of pressures created by the transition from desktop computers to mobile devices. The ads need to get seen on a screen with no margins."
An insightful piece worth considering for our own sites.
Read "The infinite scroll"
Tell us about your store - and get featured on our blog
We've been thinking for a while about interviewing store owners who are using our Shoptimizer WooCommerce theme.
I always liked the Starter Story model (see this great Honey store as an example) which looks in depth at how someone started their business, the challenges they faced and what they've learned.
It would be by email only, and it would be great to include some photos of the owner and products within the article.
We'd push traffic to your site and promote it via the usual channels as well as include dofollow links to the store.
So if you'd like to be involved, get in touch via [email protected] (or simply reply to this email) and include a link to your site and one line about why you'd like to be featured.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus