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Hi there, hope you're having a great Friday.
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
As an online store owner, if you’re not actively collecting product reviews, you’re most certainly missing out on sales.
This is because seeing product reviews left by real customers builds trust with your brand and increases your store’s overall conversion rate.
We'll explain why product reviews are important, how buyers consume product reviews, and what makes up a good user-generated product review.
See why Product Reviews are so important
P.S. Do you know we're developing a Product Reviews app to automate the entire process? If you want to keep informed of our progress just sign up for CommerceKit here.
If you run a store that offers local delivery your customers may not want to open the door to receive the delivery. With social distancing, customers may be weary about opening the door to a delivery driver.
This plugin gives a small checkbox just before the Place Order button at checkout that asks customers if they would like their order left at the door.
Simple and effective.
Download the plugin here
This is an excellent article from Paul Boag for Smashing Magazine on creating superb landing pages. Everything he talks about has a direct relevance to eCommerce so this is well worth reading carefully.
There's lots to learn in this post and it includes some excellent screenshots as references throughout.
Read about creating fastastic landing pages
There was interesting news this week from Google.
Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping stores better connect with consumers, regardless of whether they advertise on Google.
It will come to the United States by the end of April, before expanding globally by the end of 2020. Previously, merchants were required to pay for ad placement and product listings, which led to major online retailers dominating the Shopping tab.
Read the press release from Google
Chris Guillebeau is a very interesting author. He wrote the excellent Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job.
He's back with a new book about the new way to start a business and he speaks about it in this short 35 minute interview.
Well worth listening to as you plan during these uncertain times.
Listen to the interview with Chris Guillebeau
Latest Shoptimizer updates
If you're using our Shoptimizer WooCommerce theme, we pushed an update this week in version 2.0.9. See everything on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Stay safe out there.
Colm and Simon from CommerceGurus