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Hi there, hope you're having a great Friday and you're safe wherever you are in the world.
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Most of us are self-quarantined for the foreseeable future so it's a great time to learn some new skills we've previously put off.
Here at CommerceGurus, we're huge fans of ahrefs. It's one of the best tools to understand SEO and help grow your store's organic traffic.
Its founder, Tim Suolo, has a collection of paid SEO video tutorials called Blogging for Business which normally costs $799. If that seems like a lot, imagine the savings long-term in having increased organic traffic from Google instead of paying for ads.
He announced via a tweet that this course is now free in order to help business owners who are stuck at home.
This is one of the best SEO courses around and well worth your time watching. There's a huge amount of fantastic information included to improve your store's page ranking.
See the Blogging for Business video tutorials
Bol, a leading online retailer in the Netherlands, just completed an interesting experiment with 8 add-to-cart button variations.
It was picked up by GoodUI which somehow manages to spot when many large online stores are running several versions of the same page at once to see which change performs best.
These are interesting examples to keep an eye on as large sites like this one will have a huge amount of traffic. So the data set for the experiment will be big enough to make a clear judgement on which variation converts best.
See the button test results
I really like the styles of these. You might be familiar with Streamline from their icons pack which has an incredible 30,000 included. Easily the largest in the world.
They also create illustrations, both free and paid and this is a nice sampler of what's included and are available in a number of different styles. They'd be useful for many kinds of landings pages and web apps and are free for personal and commercial use.
Browse the 80 free illustrations
WooCommerce have written a useful post on what I think is the best new feature of the release. And that's a far better reporting dashboard with a lot more data points brought to the surface.
This has been needed for some time and I'm delighted to see the improvements Woo have made.
If you're quick they're also offering 40% off their own premium extensions but only until midnight tonight (March 20th) PST.
Remember before installing this release, take a look at our updating WooCommerce guide and do make sure you've made a full backup of everything first.
Read about store management in version 4.0
I discovered a nice collection this week of open-source alternatives to popular web and desktop apps.
Under the Shopify alternatives heading there were some I hadn't come across before such as Reaction Commerce and Saleor. It's on my list to update my 21+ Opensource eCommerce Platforms post to include these options.
View some open-source alternatives
Latest Shoptimizer updates
If you've been using our Shoptimizer WooCommerce theme, we pushed an update this week in version 2.0.5, squashing a couple of minor bugs. See everything on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message.
Colm and Simon from CommerceGurus
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