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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
We reviewed the CheckoutWC plugin a couple of weeks ago, and the developer, Clifton Griffin has just released a free "lite" version on the .org plugin repository.
CheckoutWC is a checkout plugin for WooCommerce stores which transforms the experience into one which closely resembles what you would get with Shopify.
The lite version, is as you would expect, lacking some significant features from the paid version such as order bumps, address verification, trust badges, and a thank you page.
Check out the CheckoutWC Lite Plugin
Store Editing is the team within WooCommerce that works on bringing the no-code, blocks-based approach to the platform.
They're currently working on the Product Query Block and Archive Templates (i.e. Product Category and Product Tag Landing Pages).
I think it'll be a while before these are stable enough to use in a real-world store.
Many third-party plugins and custom functions which use hooks currently don't work with blocks so we're quite a bit away from being able to build out a fully-realized store in this manner.
But it is interesting to see what the team is working on.
Take a Look at the WooCommerce Store Editing Update
Vitaly Friedman has written a very interesting in-depth look at various mobile navigation patterns which includes numerous examples from eCommerce stores.
When it comes to complex navigation on mobile, we often think about hamburger menus, full-page overlays, animated slide-in-menus, and a wide range of nested accordions.
Not all of these options perform well, and there are some alternative design patterns that are worth exploring.
Learn about the Perfect Mobile Navigation UX
This is a fascinating article looking at how Apple designs their Pricing Tables on their website.
Pricing comparison tables done by most companies are terrible. Apple is using some psychological tricks that enable them to sell loads of hardware products while following Hick’s Law:
The time it takes to make a decision increases with the number and complexity of choices.
The following key takeaways are crucial:
- Minimize choices when response times are critical to increasing decision time.
- Break complex tasks into smaller steps.
- Avoid overwhelming users by highlighting recommended options.
Read about the Genius of Apple's Pricing Tables
I don't normally feature personal websites like this, but this one is a bit special.
Joe Coleman is a freelance copywriter, so he has a way with words.
You can drag the bar at the bottom of the page to see the Less Hard Sell version of the text, right up to the heavy pitch. I won't spoil it, but it's worth seeing the language adjust at each step.
It's a delightful concept, executed with humor. And the site is built with WordPress.
Check out Joe Coleman's Site
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus