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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Joe Fylan has a new post up on our CommerceGurus blog looking at a common cause of slow WooCommerce stores: third-party scripts.
Many store owners assume WooCommerce itself is the problem, but in reality the slowdown often comes from external tools like analytics, chat widgets, heatmaps, and marketing tags that load on every page and compete with your store’s core resources.
In the article, Joe explains how these scripts can delay key performance metrics like Largest Contentful Paint (LCP), making your store feel slower to shoppers.
The good news is you don’t necessarily have to remove these tools, you just need to control how they load.
By delaying non-essential scripts until after the main page content loads or until the user interacts with the page, you can dramatically improve performance while still keeping the key tracking and integrations your business relies on.
Learn How to Fix Slow Third-Party Scripts in WooCommerce
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The Perfect Keto homepage is a great example of clarity and eCommerce conversion design done right.
It opens with a simple, direct value proposition — “Your Keto Journey Made Simple.” No fluff. Just a clear statement of what they do, supported by a reinforcing subheadline and 13K happy customers for social proof.
Next, it guides users intentionally: collections organized by need, followed by a best-sellers grid. The goal isn’t to let people “browse” — it’s to move them toward a collection or product page.
Finally, it builds trust upfront with blog content, success stories, stats, UGC videos, and reviews — elements many brands bury.
Your homepage isn’t a brochure. It’s a funnel. Lead with clarity, guide by need, and build trust early.
Take a Look at the Perfect Keto Homepage
This interesting Graphite article argues that the narrative claiming SEO traffic has dramatically collapsed is overstated and not supported by broad data.
Analyzing organic traffic trends across roughly 40,000 major websites, they found only a modest year-over-year decline of around 2.5%, far from the 25–50% drops sometimes cited online.
Overall search engine usage remains stable, with Google traffic even showing slight growth in 2025.
While AI features such as AI-generated overviews can reduce click-through rates on certain informational queries, they do not dominate all searches or eliminate organic clicks.
The core takeaway is that although search behavior is evolving, organic search continues to be a major source of web traffic.
Debunking The Myth That Search Is Dying
Jitter is a browser-based motion design tool that makes it easy to create polished UI animations and marketing videos.
It feels especially powerful for product marketing — I first came across it in a tweet showcasing a great-looking promo video for React Bits Pro, made by David Haz, and it immediately stood out.
You can import designs, use templates and presets, and export in formats like MP4, GIF, or Lottie, making it ideal for UI demos, social media content, and landing page animations.
For a beginner-friendly walkthrough, check out this 15 minute video - "The Easiest Way to Make UI Animations (Beginner Friendly)" from Ahmed Alsayad.
Take a Look at Jitter
This handy site presents a curated collection of CSS code snippets that show how to replace old “hacky” patterns with up-to-date, cleaner, native CSS solutions.
The site pairs older approaches next to newer, native CSS features so you can see side-by-side how to modernize layouts, selectors, animations, typography, and other common CSS tasks using current browser-supported capabilities.
Check out Modern CSS Code Snippets
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Have a great week and best of luck with your projects!
Simon and Colm from CommerceGurus
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