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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
Baymard have an excellent this week on product filters and have researched the most common ones users look for.
In WooCommerce these are typically widgets and are displayed in the sidebar. Clicking them filters the main shop loop.
Most of the ones mentioned can be achieved by core WooCommerce but the filtering could be made more sophisticated if you use something like FacetWP instead.
That's an excellent plugin and provides for more advanced filters which are extremely fast to load.
One other point made in the article is to allow filtering by brands. Brands aren't built into WooCommerce by default - you'd need to use their separate official Brands plugin.
Read Baymard's post on filtering product listing pages
I found this interesting technique this week on the WP Speed Matters group on Facebook (which is worth joining).
While there are quite a few tools available to help you measure core web vitals for a website - from Chrome extensions to web apps - they have to be triggered manually and can only measure core vitals for a single website / webpage at a time.
If you are looking to automatically measure core web vitals for multiple websites, and maybe that of your competitor’s websites as well, there's a Google Sheet that can help.
The spreadsheet will not only help you measure vitals for multiple URLs but you can also visualize the change in various metrics over time with the help of sparklines.
See the Google Sheet technique to monitor web vitals
Years of economic growth have been wiped out by COVID-19. However, the story for eCommerce has been the opposite: an acceleration of growth that otherwise might have taken years.
It's becoming clear that a huge shift to selling online has taken place over the past couple of months. The article A quantum leap for eCommerce from Axios includes an extraordinary, almost vertical graph of growth.
There's never been a better time to launch your first store or expand an existing one.
See just how much eCommerce has grown
Although Google Analytics is almost ubiquitous on every site these days, I have been interested in noting a few smaller competitors begin to crop up.
The one that first caught by eye was Fathom Analytics. This was co-created by Paul Jarvis, who wrote one of my favourite business books called Company of One.
The focus of this was not to imitate the vast feature-set of Google's product but to provide a much simpler, privacy-focused and light-weight alternative.
Along the same lines, is Unami, which is open-source, free and self-hosted.
Take a look at Unami analytics
I haven't mentioned any icon sets in a while but I came across a nice collection this week called Basicons.
They're extremely clean and legible and I love that you can click on one and the svg code is automatically sent to your clipboard. This is what Heroicons do also and it's a real time-saver.
They would be ideal for application design and are MIT licensed so you can use them on personal or commercial projects.
186 Basicons for any site
Latest Shoptimizer updates
If you've been using our Shoptimizer WooCommerce theme, we pushed a couple of nice updates today in version 2.2.4, squashing a couple of bugs and adding some nice features.
See everything on the theme's changelog page.
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus