|
View the web version
Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
In the 2026 WooCommerce Data Insights report, Maarten from Studio Wombat analyzed 15,000 stores to get a clearer picture of how WooCommerce sites evolve over time.
The findings show a dynamic ecosystem: while some stores drop off over time, many continue to operate and build on WooCommerce, with relatively few migrating away compared to expectations.
More stores are adopting newer features like block-based experiences, and there’s a growing focus on performance and optimisation.
Rather than rapid shifts, the data suggests steady evolution - with WooCommerce remaining a flexible foundation that stores continue to adapt as their needs change.
Read Studio Wombat's WooCommerce 2026 Data Insights
🎉 New Shopify App: Cart Upsells!
We're looking for Shopify merchants and agencies to test our new CommerceGurus Cart Upsells app and provide valuable feedback. In exchange for your insights, you'll receive a free lifetime license!
Submit your interest!
|
This excellent post fro William Kast on X explains how Grüns built a homepage designed to convert cold visitors into subscribers, helping them scale to a $500M valuation in just two years.
Instead of leading with product images, the page starts with the customer’s problem—nutrition gaps—and pairs it with a clear incentive-driven CTA (“Save 52% + Free Shipping”).
Early sections reinforce the problem using sourced statistics, making visitors feel the issue is real before introducing the solution.
From there, the page builds belief through structured proof: quantified results from thousands of customers, side-by-side comparisons with alternatives, and a well-timed celebrity endorsement that confirms credibility rather than creating it.
The overall strategy is to guide visitors from problem awareness to belief and finally to purchase with minimal doubt.
This is an excellent homepage design to learn from, with many techniques you could likely apply to your own store.
Discover How Grüns Built a Homepage that Converts Cold Traffic into Subscribers
Joost Boer describes how many independent website owners built successful niche sites around Google search traffic, only to see them collapse after major algorithm updates.
Sites that once ranked well and generated steady income suddenly lost most of their traffic overnight, even when they contained detailed, well-tested content.
Eventually the same thing happened to his own site, which lost over 90% of its search traffic after a Google update.
The experience led him to rethink the entire model of building businesses that depend on Google.
Instead of chasing rankings, he began rebuilding his site around genuinely useful content, tools, and resources for readers, while focusing on other traffic sources like email, direct visits, and social.
See How Joost Boer Dealt with Collapsing Google Traffic
The WooCommerce blog shares the story of No Pong, a natural deodorant brand from Australia that grew from a homemade product into a global business.
The founders launched their first WooCommerce store in about a day to test demand, starting with just one product and quickly validating that customers were interested.
As the brand expanded to hundreds of SKUs and began selling internationally, they continued building on WooCommerce.
Its flexibility allowed them to customize their store, improve performance as traffic grew, and support both direct-to-consumer and wholesale sales as the business scaled.
Learn How No Pong Scaled their WooCommerce Business
A new article on Smashing Magazine explores the CSS corner-shape property, which goes beyond border-radius to let developers create more interesting corner styles like bevels, scoops, and squircles directly in CSS.
For eCommerce UIs, this opens up some interesting possibilities - especially for elements like product cards with ribbon badges, tags, and promotional labels.
The property works alongside border-radius and can be used as progressive enhancement while keeping a solid fallback for unsupported browsers.
Discover the New corner-shape CSS Property
Our WordPress Products:
Our Shopify Apps:
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message.
You can also take a look at our entire back catalog of newsletters.
Have a great week and best of luck with your projects!
Simon and Colm from CommerceGurus
|