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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
This article by Baymard was a real reference point for us, when planning our ajax search feature within our Shoptimizer WooCommerce theme.
Baymard observed that on eCommerce sites users rely on onsite search for more than just finding products.
Users who are unable to find this information are at risk to abandon if the content they’re seeking is crucial to their decision on whether to complete a purchase.
So, unlike many WooCommerce stores, with Shoptimizer you can search for any types of content, and the results are shown instantly via search suggestions.
Any product results are always shown first, as they should be the focus. Underneath, are results found in posts or pages.
Read about non-product search in eCommerce with examples from major online stores
Chris Lema's site has some wonderful WooCommerce-focused content and I enjoyed his mini tutorial on setting up location-based pricing using the platform.
Some stores may wish to adjust pricing for different countries, based upon average wages in that country.
This is particularly useful if you sell digital products such as ebooks, as the cost base doesn't change for the store owner. You can just offer it at a cheaper price.
See how to offer location-based pricing in WooCommerce
Wired Magazine has an excellent article on upcoming changes to Chrome which will have profound implications for the web and for businesses advertising on it.
Behind the scenes, Google is planning to put Chrome in control of some of the advertising process. To do this it plans to use browser-based machine learning to log your browsing history and lump people into groups alongside others with similar interests.
They're going to get rid of the infrastructure that allows individualised tracking and profiling on the web but replace it with something which still allows targeted advertising.
Check out the full article on Wired
The Page Builder Summit is back in May with a number of excellent talks from well known faces, including Ben Pines, CMO at Elementor.
If you are developing sites for clients these days, you usually have to get familiar with at least one page builder, and maybe more.
There are talks on Elementor, Beaver Builder, Divi, Oxygen, Brizy, and native Gutenberg.
There are also a number of presentations focused on the general craft of building high-converting pages; the talk by Laura Elizabeth looks particularly interesting.
It's completely free to register for and the content is always of an excellent standard.
Find out more about the Page Builder Summit
Finally this week, if you are of a certain vintage you might remember the 1996 movie, Space Jam; a live animated movie starring Michael Jordan and Bill Murray.
Unusually, the website created to promote this movie is still online in its original glory. A 25-year old website, featuring glorious table-based design and image maps.
Colm found a fascinating post from Austrian developer Max Böck in which he compared the page speeds between this original Space Jam site and the newly relaunched version.
He used the most common speed of 1996, a dial-up 56kb modem for the old site vs. a 3G mobile phone used to browse the new one. The results? Well you may be surprised.
Comparing Space Jam page speeds, 1996 vs 2021
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus
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