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Hi there, hope you're having a great Friday!
This is Colm and Simon from CommerceGurus, with a handpicked weekly roundup of eCommerce articles.
I really enjoyed this article from Tim Soulo, founder of Ahrefs.
Link building is the process of getting other websites to link to pages on your website to help them rank higher in Google search results.
As a general rule, pages with more backlinks tend to rank higher in search results. This has been studied at scale by many SEO companies and the correlation between the number of websites linking to a page and it’s ranking position in Google has always turned out positive.
Despite this data, Google's John Mueller maintains that the number of backlinks don't matter.
Mueller says a single link from a relevant source can send a stronger signal to Google about how it should treat that page.
Read about building links from Ahrefs
I thought this was a fantastic video from the London Web Performance Group by Matt Hobbs, who works as a lead developer on the gov.uk portal from the British government.
At first sight the waterfall chart can be confusing to understand, but once mastered it will add a whole new dimension to the data that WebPageTest gives you.
This in turn will allow you to make improvements to your website that will really benefit your users.
Learn about the waterfall chart and why it's so useful
Chris Lema's post on improving website copy is a useful one for any business owner. As he says, No one feels like their website copy is good enough. So to help improve it, he suggests asking four key questions to actual customers.
- When you discovered us, what were you looking for?
- What had you tried already?
- What made you decide to try us?
- How easy was it to get started?
Every response to these key questions will help you write better copy on your own site.
See the full post on Chris Lema's blog
We came across this interesting post concerning organic SEO from Samuel Schmitt focused on topic clusters.
This could also be referred to as a topic hub and it's basically a more organized version of a long-form blog post.
Before the start of the experiment, the test page generated only about 50 page views per week.
Now the topic cluster makes almost 2,000 page views per week and generated 16,000 pageviews between May 2020 and October 2020 - a growth of 1000%.
Read about how he created a topic cluster from a blog post
I've been busy lately building screens for our upcoming product reviews app and have used TailwindCSS for most of the work. If you build websites you may have heard of this tool, which has become increasingly popular over the past 18 months.
It's an eight-part series totaling 1.5 hours of content, and walks you through everything from the initial setup process, to building out a responsive design, to optimizing for production.
Learn about Tailwind CSS in this free video series
I came across a nice collection of free illustrations anyone could use on their own 404 error pages. There are 33 scenes in both PNG and SVG formats and can be used on both personal and commercial sites.
I liked the 'examples in use' area at the bottom which provides some inspiration on how they can be used.
Check out some free illustrations for 404 error pages
That's it for this edition. Simply reply to this email if you have any questions or suggestions, we read every message. Have a great week and best of luck with your projects!
Colm and Simon from CommerceGurus